Launches special festive packs celebrating 4 days of the mega festival in 4 different styles of world-renowned Madhubani art- the pride of Bihar. Also launches a special music video celebrating the festivities.
National, 17 November, 2023: In an enthralling homage to the vibrant culture of Bihar and Jharkhand, Tata Tea Agni Leaf, one of the leading tea brands introduces special festive packs and a special musical video celebrating the festivities.
The four-pack collection captures the customs and emotions unique to each day. Each day of the festival is depicted in a different style of Madhubani Art, the cherished art-form of the Bihar.
The first pack, designed in the Godhna Style of Madhubani, uses black ink to depict the ‘Nahaay Khaay,’ the first day of the festival. The second pack illustrates the second day of ‘Kharna’, showcasing the preparation of the traditional prasad in the Kachni style of Madhubani, using monochrome shades. The third pack, dedicated to ‘Sandhya Arghya,’ captures the festive spirit as people gather at the ghats to offer Arghya to the setting sun in the Kohbar style of Madhubani. The fourth pack, curated in the Bharni style of Madhubani, portrays the final day of the festival- ‘Usha Arghya’ where devotees offer prayers and Arghya to the rising sun as they conclude their sacred fast.
To add more flavour to the Chhath festivities, Tata Tea Agni Leaf has also launched a music video- ‘Aava Mil Ke Chhath Manayi’. The specially created song brings alive the spirit of the festivities where families and loved ones across generations come together, perform rituals and customs associated with each day of Chhath with joy and reverence- a true celebration of their cultural heritage. The visual narrative is supported beautifully by a melodious song which invokes powerful symbols of the festivities like ‘kharna ki kheer’, ‘thekua’, ‘daura’, ‘arghya’ among others which tug at the heartstrings of all who continue to celebrate the great festival of Chhath.