Tata Soulfull’s Ragi Bites No Maida Choco Named Breakthrough Innovation Winner by Nielsen BASES


Tata Consumer Soulfull, a pioneer in the Better-for-you Snacks and Breakfast Cereals segment, is thrilled to announce that its Tata Soulfull Ragi Bites No Maida Choco has been named a Nielsen BASES Breakthrough Innovation Winner for 2023. This recognition highlights the brand’s commitment to delivering innovative and wholesome products, specifically tailored for children, during the United Nations’ International Year of Millets.

BASES Breakthrough Innovations by Nielsen, the global information services company, showcases the best of all new product launches, highlighting innovations which best addressed key consumer needs and delivered stand-out experiences that redefined their categories. The award-winning Tata Soulfull Ragi Bites No Maida Choco, identified as a BASES Breakthrough Innovation Winner, exemplifies Tata Soulfull’s dedication to redefining the snacking experience through innovative and differentiated offerings, while solving for core consumer needs – wholesomeness coupled with taste.

Prashant Parameswaran, MD & CEO of Tata Consumer Soulfull, expressed his delight about winning the prestigious award, stating, “We are thrilled to receive this award for our Tata Soulfull Ragi Bites No Maida Choco, this is a recognition of our commitment to creating wholesome products based on millets which integrate well with modern lifestyles. The award is a testament to our ability to delight the consumer by solving for their unmet needs with wholesome products. Our tasty crunchy chocolatey product is a win for kids while the nutritious Ragi is a win for mothers. With products like these available at affordable price points, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are convenient and affordable. “

Tata Soulfull’s Ragi Bites No Maida Choco is a delectable breakfast and anytime snack made with absolutely NO Maida and has nutrition from 7 wholesome grains – Ragi, whole wheat, rice, oats, jowar, dal, and peas. Crafted along with chocolate, which lends it a delicious flavour, this product represents the brand’s emphasis on providing both taste and wholesomeness in one delightful snack. The product’s formulation stands out for its emphasis on the nutritional benefits of Millets and its Maida-free composition, offering a wholesome alternative for children. It is specially crafted to make kids’ breakfast chocolatey and fun, while winning the approval of parents.

Tata Soulfull remains committed to its mission of promoting ‘Desh ke Millets’ such as Ragi, Jowar & Bajra, offering a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. The brand continues to innovate and introduce products that cater to evolving consumer preferences while honouring the rich heritage of these ancient grains. With this new recognition, Tata Soulfull Ragi Bites No Maida Choco secures its position as a standout choice for kids’ snacking.