The partnership empowers people to connect brands with a highly engaged audience of travellers


Signpost India Ltd, India’s largest Digital Out of Home (DOOH) company and integrated advertising media enterprise, is proud to announce that it has secured the exclusive seven-year advertising and promotional rights for Bagdogra Airport, a key gateway to the northeastern region of India. This prestigious contract was awarded following a competitive bidding process conducted by the Airport Authority of India.

This partnership marks a significant expansion for Signpost India Ltd, solidifying its presence in a high-growth market with immense tourism and business potential. Being the second busiest airport in West Bengal, it facilitates crucial domestic and international travel connections for the surrounding states of Sikkim, Assam, and the eastern Himalayan region, with international operations to Bangkok–Suvarnabhumi and Paro.

Under the terms of the agreement, Signpost India Ltd will install and operate a comprehensive network of digital displays throughout the airport, providing advertisers with cutting-edge DOOH solutions to engage passengers effectively. The company will also leverage its expertise in experiential marketing to create immersive brand activations within the terminal, offering unique engagement opportunities for a diverse audience.

It’s a strategic growth path to connect with Signpost networks across sanctuaries including Satellite Towns for Domestic and International Tourist

“Bagdogra Airport is a vital gateway to some of India’s most breathtaking destinations,”
said Shripad Ashtekar, Founder & Managing Director of Signpost India. “This partnership empowers us to connect brands with a highly engaged audience of travellers, offering world-class advertising solutions tailored to this dynamic region.”