Aparna Enterprises Eyes 25% uPVC Doors and Windows Market Share in North India


Aparna Enterprises Limited, India’s fastest growing building materials manufacturer, announced further expansion into the North Indian market with its uPVC brand, Ökotech and the company is set to increase its domestic footprint to 200 markets. Ökotech seeks to capture 25% market share of the uPVC doors and windows segment in North India over the next two years.

The uPVC segment in India is observing a yearly growth rate of 7%-12%. In North India, there is a distinctive demand for customisable and environment-friendly uPVC products that can be attributed to a real estate market of largely stand-alone or independent homes. Additionally, there is a growing demand pipeline from high-rise apartments. Aparna Enterprises has effectively tapped into this market with Ökotech that produces uPVC doors and windows as well as profiles.

Speaking on the growth of the building materials segment, Ms. Aparna Reddy – Executive Director of Aparna Enterprises Ltd, said, “The Indian real estate market is expected to grow more than 12-fold in the next 25 years. This has created a spike in demand for quality building materials that can help develop strong, sustainable and environment-friendly buildings that stand the test of time. We are determined to support the country’s infrastructural and real estate needs.”

Addressing the way ahead for Ökotech in North India, Mr. Mahesh Choudhary – President and CEO, uPVC Division of Aparna Enterprises said, “In order to meet the increasing requirements of uPVC doors and windows, we are working towards improving our current production volumes by 70% by the beginning of next year. We are committed to deliver exceptional products and services and become a trusted choice in North India’s uPVC market. We see a high potential for our uPVC doors and windows solutions in the region, catering to the requirements of both large organisations and small homemakers.”