Hindustan Salts Limited, NACOF, and RKJ Agro & Foods Pvt. Ltd Collaborate to Pioneer High-Quality Salt Distribution


Hindustan Salts Limited (HSL), a Government of India Enterprise, is joining forces with the National Federation of Farmers’ Procurement (NACOF) and its associate RKJ Agro and Foods Private Ltd., to lead a transformative initiative aimed at delivering high-quality salt to every household, commencing in Uttar Pradesh. This endeavor is at the heart of the Government of India’s ‘Micronutrient Initiative’ and ‘Local for Vocal’ campaign, which envisions making superior indigenous products accessible to the people of India and beyond.

The partners share a profound belief that high-quality salt, fortified with iodine and 84 rare minerals, holds the potential to significantly improve the health and well-being of communities.

Commodore Kamlesh Kumar, CMD of Hindustan Salts Limited, expressed his enthusiasm for this collaboration, emphasizing the pivotal roles of NACOF and RKJ Agro and Foods Private Ltd. in promoting and distributing HSL’s high-quality salt with unique attributes across the state and beyond.

Commodore Kamlesh Kumar stated We are excited to announce our collaboration with NACOF and its associate RKJ Agro and Foods Private Ltd. for the distribution of the Government of India’s high-quality salt in Uttar Pradesh. This initiative perfectly aligns with our mission to provide the best possible salt to households across the state and beyond, at prices that are both affordable and of higher quality compared to other market players. Sambhar Lake’s salt is naturally fortified with 84 rare minerals, upholding the highest standards of purity and safety, making it an ideal choice for health-conscious individuals”

Hindustan Salts Limited exclusively produces salt from fresh rainwater in Sambhar Lake, located in Rajasthan. Sambhar salt is the only salt in India that naturally contains iodine and 84 rare mineral elements, which are used for medicinal purposes. Additionally, black salt made from Sambhar salt serves as a natural laxative with various health benefits. Most notably, the company’s salt is anti-cancer and enhances the functioning of the nervous system. Sambhar salt meets all the standards set by the Government of India and boasts a pH (alkalinity) between 9.00 to 9.50. It also contains various essential minerals like sodium, potassium, magnesium, calcium, sulfate, and natural iodine.

In the pursuit of deep penetration and the availability of salt to the masses, NACOF and its associate RKJ Agro and Foods Private Ltd. have partnered with UP-PCF (Uttar Pradesh Public Cooperative Federation), which possesses a robust network and infrastructure critical to achieving the campaign’s objectives. PCF will spearhead the distribution of salt from established agricultural procurement centers across various districts of Uttar Pradesh, with plans to extend the campaign’s reach beyond the state, solidifying its reputation as the best in its category with unmatched quality standards.

Nam Prakash Srivastav, Executive Director of NACOF, expressed pride in being part of this significant campaign to distribute the Government of India’s salt. He stated“Our cooperative’s mission is to support and empower communities through sustainable agricultural practices, and this collaboration perfectly aligns with our goals. We are committed to ensuring that the distribution process is efficient and effective, reaching every corner of the country, starting with Uttar Pradesh”

Dipak Chauhan, Co-founder and Director of RKJ Agro & Foods Private Limited, expressed their excitement about this partnership, saying“It is our privilege to collaborate with NACOF and UP-PCF in this venture to bring high-quality salt to every kitchen. Our commitment to providing quality agricultural and food products resonates with this campaign’s objectives. The Government of India’s initiative to enhance the health of the people of Uttar Pradesh is commendable, and we are proud to be part of this effort. Together, with our expertise and ecosystem, we aim to make this salt readily available to the public in Uttar Pradesh and beyond”

Hindustan Salts Limited adheres to a decades-old scientific methodology for salt manufacturing, ensuring purity and preventing the introduction of toxic elements and other chemicals found in vacuumized evaporated/sea salt. The specialty of Sambhar salt lies in its anti-acid, anti-carcinogenic, anti-aging, immunity-boosting, anti-obesity, hydration, skin health-enhancing, and detoxifying properties, making it a valuable addition to households.