Gleeden on-boards 740k new Indian subscribers in 2023, overall consumer base in India reaching 2.8M


Gleeden, the world’s leading extramarital dating app has on-boarded 740k Indian subscribers in 2023 and is closing onto the figure of 2.8M Indian users. The extramarital dating app has been operating for over 14 years and it is currently present in 29 countries with a combined user base of over 11M, India being one of the important markets for the extramarital dating app witnessed an exponential growth of +383% in user base when compared to last year.

The users on Gleeden are generally between the age bracket of 25-45 years and in India the ratio is spread as 60:40 for men & women but off late there has been a growing interest of women users on the platform with +128% growth in women users when compared to the results of 2022. It has been witnessed that 8 out of 10 women on Gleeden look for virtual flings with men with the highest income, such as doctors, dentists, higher-up managers and chartered accountants. Also, 2.5 hrs is the average time women spend on chatting daily and they mostly connect to the app between 12 pm and 3 pm during lunchbreak and between 10 pm and midnight when the spouse is distracted or asleep.

Commenting on the overwhelming response of the Indian audience, Sybil Shiddell, Country Manager, Gleeden, India says, “India has always been an exciting market for us and seeing this overwhelming response from the users speaks volumes of our growing roots in the country. We feel that the rapidly growing digital penetration in India along with the rising urbanization culture is enabling people to look for their desires & fantasies outside their wedlock. All they need is a safe & reliable platform and they are finding it in Gleeden”

“The rapid growth in our women user base is also a testament to our goal of creating a safe community for married individuals where user data & privacy is of utmost importance” – 
She further adds, “More people are starting to look for alternate choices for emotional and romantic fulfilment outside of their marriages leading to the evolution and rapid acceptance of being in a private, safe and secure extramarital relationship. India has fast become one of the most important markets for Gleeden given its sheer size, changing sociocultural attitudes, rising urbanisation, and digital penetration. The increase in members, especially from women, is unmistakably a sign of the confidence and contentment that we drive through our commitment to strong security measures, user discretion and privacy.”

Gleeden has always been popular in Tier 1 Indian cities since its inception in 2017, with the top 10 cities being Bengaluru, Mumbai, Kolkata, Delhi, Pune, Hyderabad, Chennai, Kochi, Gurgaon, Ahmedabad in descending order of user base. Today, the popularity is also spreading among the smaller towns stating the acceptance & need of extramarital affairs in a democratic country like India. The top 10 Tier-2 Indian cities in terms of Gleeden users are Bhopal, Noida, Vadodara, Navi Mumbai, Kochi, Thane, Dehradun, Patna, Nashik and Guwahati.