Sportz Interactive continues international expansion, appoints Head of UK & EU Operations


Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, continues to expand its global footprint by strengthening its UK and EU Operations. To further strengthen its commitment to the region, SI announced the appointment of Alex Chamberlen as Director – Head of UK & EU Operations. This marks another significant milestone in its journey towards becoming the world’s foremost provider of sports technology and content solutions, following its successful venture into Singapore.

Alex Chamberlen brings a wealth of experience in business development and operations across renowned organisations such as Cricinfo, Omnigon, Engage Digital Partners, and Trippant Communications. His profound understanding of the sports business sector across diverse regions including the UK, Europe, India, and North America will be instrumental in driving Sportz Interactive’s growth trajectory in the UK and European markets. Chamberlen will be based out of London, UK.

Commenting on his appointment, Alex Chamberlen expressed his enthusiasm, stating, “I am honoured to join Sportz Interactive at this pivotal moment in our journey. With a strong foundation built on 20+ years of experience, SI is already making a significant impact on the global sports technology landscape. I am eager to leverage my experience and expertise to lead the company’s expansion into the UK and EU markets.”

Arvind Iyengar, Chairman of Sportz Interactive remarked, “We are delighted to welcome Alex Chamberlen to Team SI. His proven track record and deep industry knowledge make him the ideal candidate to spearhead our global expansion efforts and further strengthen our existing relationships with 15+ customers in Europe. This will help us drive our global growth as we look to help sports organisations maximise their fan affinity and supercharge commercial outcomes.”

With existing customers that include the likes of the International Olympic Committee, NBA, UEFA, Disney, Google and Formula One, Sportz Interactive’s continued expansion into the UK and EU markets reinforces its commitment to providing fanalytics offerings and digital transformation capabilities for sports organisations around the world.