The Legend Reborn: Kinetic Green launches E-Luna, an All-Electric and Stylish Avatar of the Iconic Luna


Shri Nitin Gadkari, Minister for Road Transport and Highways of GoI, unveiled the E-Luna at a grand function at New Delhi. E-Luna launched at a disruptive Introductory Ex-showroom Price of Rs. 69,990, making it the most affordable high-speed Electric Two-Wheeler in India, with a vision to make e-mobility accessible and affordable to all New Delhi,

Kinetic Green, a leading manufacturer of electric vehicles in India, proudly introduced the highly anticipated E-Luna today, a stylish, multi-utility electric two-wheeler with advanced technology and features, at a prestigious event in New Delhi. This all-new electric version of the iconic Luna was unveiled at the hands of Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways, Government of India, alongside Dr. Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, GoI, Dr. Arun Firodia, Chairman of Kinetic Group, and Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, adding great significance to the momentous occasion.

The E-Luna stands out in the electric vehicle market as a unique offering with unparalleled versatility. It represents innovation as it is designed to cater to personal commuting and various applications for small businesses. Its advanced electric technology and innovative features contribute to an eco-friendly and highly contemporary riding experience. E-Luna is a high-speed Electric two-wheeler that is 100% designed, engineered and Made in India with a vision that masses, and not just classes, participate in the EV revolution and benefit from the advantages of e-mobility of great savings and noiseless, emission-free ride. At the heart of the stylish design of the new E-Luna is its unique, metallic colored, dual-tubular, highstrength steel chassis.

This heavy-duty chassis not just renders strength and durability to the vehicle; but is also the differentiating styling element of the E-Luna, giving it a contemporary look like the sport or naked motorcycles. The chassis makes the E-Luna capable of providing a stable ride over various terrains. Its multi-utility aspect allows it to function not only for personal mobility but also as a “business partner”, with a remarkable 150 kg payload capacity. The E-Luna also packs many impressive features including advanced 2.0 kWh lithium-ion battery pack, that delivers a range of 110 km on a single charge. E-Luna variants will offer options of 1.7 kWh, 2.0 kWh and subsequently, a 3.0 kWh battery pack with 150 km per charge riding range, empowering customers to choose the E-Luna as per their range and price requirement. E-Luna’s battery meets the highest safety standard with efficient thermal management. E-Luna is available with fast charging battery technology and swappable battery options, specially for B2B used cases.

With an advanced BLDC mid-mount motor with 2.2 kW peak capacity, E-Luna has a top speed of 50 km/h. The E-Luna is equipped with a CAN-enabled communications protocol, and its sleek digital meters offers enhanced convenience alongside real-time DTE or “Distance to Empty” range indicators to its riders. ELuna’s key aggregates including the battery, motor and controller are designed to the IP-67 standard as water-proof, dust-proof aggregates for long lasting use in any driving terrain. Other notable features PRESS RELEASE include combi-braking system, telescopic front suspension, larger 16” wheel size for stability, USB charging port, three riding modesfor optimizing range, a detachable rear seat for flexibility, and side stand sensor for added safety.

Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways, Government of India, expressed his excitement about the launch, stating, “The electric revolution in the automotive industry is gaining momentum, and Kinetic Green’s E-Luna, with its versatile features and affordability, matches the government’s vision for sustainable transportation. What catches my attention about the E-Luna is not merely the fact of it reducing carbon footprint, but along with Tier 1 cities, the E-Luna is also aimed at providing e-mobility for Tier 2, Tier 3 cities and rural areas of India. This is where the real Bharat is! It is a vehicle that encourages geographical inclusivity. This is the inclusivity that will see Bharat grow, expand and become a leading economic superpower in the world. With products like this, we can envision a future where electric mobility is not just a luxury but a practical and affordable choice for everyone. I congratulate Kinetic Green