Tata CLiQ Palette expands its presence with the launch of its omni-channel beauty store


Tata CLiQ Palette, India’s beauty matchmaker from the house of Tata, has launched its second innovative omni-channel beauty retail destination at Kopa Mall in Pune. This exciting development follows closely on the heels of the success of the first store at Nexus Seawood Mall in Navi Mumbai. It marked a noteworthy milestone in the brand’s quest to revolutionise offline beauty retail by seamlessly integrating technology to help customers find their perfect beauty match by offering an authentic and personalised beauty experience.

Tata CLiQ Palette recognises that beauty is a very personal experience; hence, with its state-of-the-art AI-enabled Beauty ID technology, the platform offers a personalised experience that enables customers to find their unique beauty match depending on their specific needs and requirements. With its tech-led and content-forward strategy, the brand continues to extend this experience at the store as well through its experiential zones.

The store features a Palette Match Finder that uses AI-VR-led make-up trials and skin analyser mirrors, allowing customers to virtually try on make-up products. This eco-conscious approach enables customers to experiment with various looks and products, facilitating the search for their perfect beauty match. The Palette Beauty Console helps in recommending personalised products catering to specific needs of customers by gathering information, including gender, age, and skin type. It also provides an in-depth analysis of one’s skin health by scanning their face. In addition to a gifting area where one can create custom gift boxes based on occasions, moods, or personal choice, the store also has an ever-evolving high-engagement space for brand collaborations and launches, providing an immersive environment for curated festive stories.

Speaking about the launch of the new store,  Mr. Gopal Asthana, Chief Executive Officer, Tata CLiQ, said, “The decision to launch Tata CLiQ Palette’s second store in Pune is not just exciting in terms of expanding the footprints but also encouraging as it fuels the brand’s goal to further the mission to redefine the beauty retail experience. Our first store in Pune showcases our commitment to providing a tech-led omni-channel platform where beauty enthusiasts can not only discover the finest beauty products but also educate themselves to make confident beauty choices that fulfil their unique requirements. We look forward to providing an exceptional beauty shopping experience to our esteemed customers”.