Parineeti Chopra-backed Clensta reaches INR 100 Crore ARR, grows 300% FY24


To thank consumers for their continuous support and faith in the brand, Clensta has announced Phase II of its #Buy1Give1 campaign.

Parineeti Chopra-backed personal care startup Clensta has said that in the last eight months since the actor-turned-entrepreneur has come on board, it has achieved an ARR (Annual Run Rate) of INR 100 crore and is now poised to grow to an INR 1000cr ARR in the next three years.

Burgeoned by a 300% growth in FY24 for that period, Clensta is now looking to penetrate deeper across its current 57 focused cities through same-store, same-city growth. Further, Clensta is now available in modern trade chains like Reliance, Walmart, Health and Glow, Wellness Forever, Tata 1 MG, Metro and Apollo among others.

Additionally, due to its unique product proposition, Clensta has been expanding its global footprints through strategic partnerships with global giants like The Lulu group in the GCC and UAE and Carrefour in Africa.

The brand has also launched Phase II of its successful #Buy1Give1 campaign launched first in November last year— for every Clensta product sold, the brand gave one bottle of drinking water to the underprivileged — a cause in sync with Clensta’s long standing philosophy of providing water security to all.

“We are thrilled to have reached this significant milestone. It speaks volumes about our team’s dedication and the trust our consumers have placed in us. This journey fills us with immense pride, and now that we’ve accomplished so much, it is time to give back to society through social initiatives like the Buy1Give1 campaign,” said Puneet Gupta, Founder, Clensta.

In the last four months, Clensta has sold 1 lakh products, thereby quenching the thirst of 1 lakh people. Backed by actress-turned-entrepreneur Parineeti Chopra, Clensta, the pioneer of waterless personal hygiene products, is now gearing up to announce the second phase of its campaign. The brand aims to distribute 1 billion litres of clean water to the underprivileged in line of its support to UNDP’s SDG.

“I am incredibly proud to be associated with a brand like Clensta, that has performed so well on the back of its dedication to sustainability and deep social impact. I look forward to contributing further to Clensta’s success story and empower more individuals and communities while we foster a healthier planet,” said Parineeti Chopra, Partner & Investor, Clensta

Clensta, which recently strengthened its leadership team by welcoming Ashish Mishra as co-founder, not only commands a strong online and offline presence in the Indian market but has also organically expanded internationally.

Last year, Clensta raised INR 75 crore in a Pre-Series B funding round led by TradeCred and co-led by the Royal Family of the UAE and Parineeti Chopra, among other investors.