PRS International Group of Companies, a multinational communications and technology conglomerate, is celebrating its 18th anniversary this week, marking nearly two decades of global growth, strategic communication excellence, and a reputation built on culturally attuned storytelling. Founded in 2007, PRS International began as a modest public relations firm supporting social organizations and government initiatives. Since then, it has evolved into a global enterprise, serving clients in more than 150 countries, with strategic headquarters in Washington, D.C., Brussels, and New Delhi.
As part of the anniversary celebration, PRS unveiled a newly designed logo—a visual identity that the company says reflects its forward-thinking approach and renewed commitment to innovation, inclusivity, and meaningful engagement. The new design features a modern symbol and streamlined typography, representing motion, growth, and connectivity. Executives said the update marks a generational shift in how institutions and audiences engage, underscoring PRS’s ambition to remain at the intersection of trust, creativity, and measurable outcomes.
Board Chairperson S. Manimeghalai noted that the anniversary serves both as a reflection point and a launchpad. Since its founding, PRS has executed over 25,500 campaigns across sectors such as healthcare, education, infrastructure, smart cities, technology, and the public sector. These range from grassroots mobilization to high-stakes corporate crises, product launches, policy advocacy, and global summits. Over the past 18 years, PRS has established around 8,000 media partnerships across print, digital, TV, radio, and emerging platforms. Its portfolio includes more than 2,500 product and program launches, international forums, public events, and policy communication initiatives, with clients spanning Fortune 500 companies, UN agencies, national ministries, municipal governments, and regional media networks.
The company’s versatility is reflected in key projects such as crisis communication support for a pharmaceutical firm facing international scrutiny. PRS developed a multi-channel strategy that included media training, messaging, and stakeholder outreach to mitigate reputational risk. Another major campaign involved coordinating a global education awareness initiative for an international NGO, utilizing multimedia storytelling and grassroots outreach across five continents. PRS has also guided several South Asian cities in designing culturally attuned public engagement campaigns aligned with global smart infrastructure goals. “Our journey is a testament to the power of trust, creativity, and measurable impact,” said Manimeghalai. “We are not just storytellers—we are partners in progress, committed to solving complex challenges and amplifying voices that matter.”
She highlighted three core principles guiding PRS’s work: strategic storytelling that drives change, multi-platform engagement for maximum reach, and human-centered communication rooted in empathy, authenticity, and cultural understanding. While PRS offers a wide range of services, she emphasized that it is this framework that shapes the company’s strategic and creative decisions.
PRS’s communications practice spans earned media, government and stakeholder relations, crisis and risk management, reputation building, and thought leadership. The company also designs ESG and CSR campaigns that connect brand purpose with community impact.
In recent years, PRS has significantly expanded its digital division, offering services such as performance marketing, SEO/SEM, email automation, influencer strategy, and high-conversion content marketing. Leaders emphasize that visibility alone is not the goal—performance and measurable impact are. In the social media space, PRS delivers end-to-end strategy, community management, crisis response, live event coverage, and brand voice creation. Teams of strategists, content creators, designers, and analysts ensure cohesive storytelling across all platforms.
The creative production unit has grown into a full-scale in-house agency, producing everything from brand films and animated explainers to event visuals and digital shorts. From drone videography to immersive storytelling, PRS emphasizes emotional resonance alongside information delivery. Event design and experiential marketing are also major focus areas. PRS has organized global trade expos, high-level policy forums, corporate product launches, and local community events. The firm’s virtual and hybrid event solutions have gained momentum in the post-pandemic era.
A defining strength of PRS is its public sector engagement. The firm supports ministries, city governments, embassies, and development agencies with communications strategy, policy advocacy, behavior change programming, media training, and civic engagement. Its work spans both high-level diplomatic initiatives and grassroots campaigns in remote areas. On the tech front, PRS offers services such as website and app development, e-commerce platforms, content management systems, interactive dashboards, and augmented reality. It is also exploring immersive formats—gamified storytelling, interactive infographics, and user-centered digital journeys.
With over 2,500 professionals across global offices and partner networks, PRS’s team includes experts from journalism, diplomacy, advertising, academia, community development, public health, and technology. Operating in over 24 languages, the team designs campaigns that bridge local nuance with global impact. PRS’s hybrid operating model—combining wholly owned offices and a global affiliate network—enables scalability and regional insight. The firm maintains a gender-balanced leadership team and has internal policies promoting equity and professional development.