The Souled Store, India’s leading lifestyle brand, has taken a major step towards empowering young athletes by donating to Minerva Football Team, a grassroots academy that has produced some of India’s brightest football talent and recently won three global tournaments.
Few stories are as inspiring as Minerva’s. Despite their huge wins and proving themselves on the world stage, the team has been fighting an uphill battle for basic support and sponsorships.
Recently, a series of reels by Ranjit Bajaj, the founder and coach of Minerva, went viral on social media. In those heartfelt videos, he revealed the extreme struggles the academy faced to keep football dreams alive- at one point, he even had to loan his own wife’s jewellery to help fund the team. These videos sparked a wave of conversation online about the lack of support for grassroots sports in India.
The Souled Store has always stood for more than just fashion- it believes in celebrating real stories of passion and . And that’s exactly why they decided to back this incredible story of determination.
Vedang Patel, Co-Founder of The Souled Store, said “At The Souled Store, passion is at the heart of everything we do. While most people know us for celebrating fandoms, this time we’re backing something that’s bigger than all of us- the dream to represent India. Because, as a homegrown brand, it’s always a proud moment to see our country making its mark on the global stage. Minerva’s work in shaping future football stars is remarkable, and we’re proud to support these athletes on their journey. We hope more people come forward to join this mission.”
This collaboration isn’t just about sports – it’s about giving hope to thousands of kids who dream of wearing the Indian jersey one day.