
“As the festive season approaches, natural diamonds have emerged as the preferred choice for consumers, valued for their preciousness and enduring significance.
Demand for diamond jewelry is strong, driven by its emotional and symbolic meaning, with aspirations growing even in tier 2 and 3 cities where people are choosing diamonds for both special occasions and everyday wear.
The wedding season, coinciding with the festivities, has further boosted positive consumer sentiment, with demand expected to continue into the new year.
The diamond industry is set for growth, fueled by rising disposable incomes, urbanization, e-commerce. India stands out globally, offering significant opportunities for jewelers, as the emotional value of natural, responsibly sourced diamonds remains unmatched.” – Amit Pratihari, MD at De Beers India.