Before stepping into the world of business, I enjoyed a dynamic and fulfilling 16-year career in the entertainment industry. My professional journey began in 2010 with ground reporting for Zee 24 Taas.
Soon after, I joined Colors Marathi (Viacom 18) for four exciting years, where I contributed to over 20 non-fiction shows.
Among these, the first two seasons of Kon Honaar Marathi Crorepati (the Marathi adaptation of Kaun Banega Crorepati), hosted by the iconic Sachin Khedekar, were standout projects.
I also worked on unique programs like Zhunj Marathmoli, a Marathi version of Roadies, as well as several cookery and dance reality shows
In 2014, I transitioned to Sony Entertainment Television, broadening my horizons to a larger language base. My debut project there was the legendary CID. Over the years, I contributed to some of India’s most beloved shows, including Indian Idol, Adalat, and many successful fiction serials and events.
For the past nine years, I have been at the helm of Crime Patrol, a show that has touched millions with its gripping narratives. During my tenure, I executed over 4,000 hours of content for the channel, including more than 3,000 episodes of Crime Patrol. While this journey was immensely rewarding, a small dream of mine persisted—to venture into business while preserving my creative spirit.
In 2024, I decided to take the leap. I quit my position at Sony Entertainment Television to pursue my entrepreneurial aspirations. I established Stories Store Studio, a production company, and ventured into the ice cream business to bring my long-envisioned dream to life.
The idea for Bhide’s Homemade Ice Creams finds its roots in my family’s legacy. My father, the late Shri Dhananjay Purushottam Bhide, was a pioneer in the dairy business in the 1970s, managing over 200 buffaloes. This heritage inspired me to pursue a venture that would combine my passion for food with a commitment to quality and tradition.
As an ardent lover of ice creams, I found my calling in creating artisanal, handmade ice creams. The seed of this idea was planted in 2015, and it took a decade of meticulous planning and dedication to bring it to life. In 2023, Bhide’s Homemade Ice Creams was born, offering pure, handmade ice creams crafted with love and care.
At Bhide’s Homemade Ice Creams, our mission is simple yet profound: to deliver unmatched quality, purity, and freshness in every scoop. We aim to evoke the nostalgia of childhood, delight kids with creamy, original flavors, and offer today’s youth a trustworthy brand in this fast-paced, tech-driven world.
Our menu boasts a variety of delectable offerings that have quickly gained popularity:
- The Big Six: A signature dessert featuring a delightful medley of fruit salad, homemade Madagascar vanilla ice cream, jelly, fresh strawberry ice cream, dry fruits, a scoop of mango ice cream, and a cherry on top. This masterpiece is a customer favorite.
- Homemade ROFA: Our reimagined rose falooda, made with a special vanilla ice cream scoop and our unique homemade rose syrup for an unforgettable flavor.
- Original Rose Milk with Madagascar Vanilla Ice Cream: A timeless classic with a refreshing twist.
- North Meets South: A fusion dessert that marries diverse flavors into a harmonious delight.
Currently, we offer eight luscious flavors:
- Salted Caramel
- Belgian Chocolate
- Coffee Mocha
- Pistachio
- Strawberry
- Royal Alphonso Mango
- Madagascar Vanilla
- (Coming Soon) Roasted Almond
Future plans include incorporating fresh Alphonso mango fruit into our mango ice creams and introducing low-sugar and sugar-free variants for health-conscious customers.
Despite being a young brand, Bhide’s Homemade Ice Creams has earned immense love and loyalty from our customers. Our growth has been fueled by word-of-mouth publicity, for which we are profoundly grateful.
One of the most heartwarming moments came when a senior citizen, after enjoying our ice creams, said, “The quality is top-notch.” He paused and added, “Jamee Raho”—a Hindi phrase meaning “stay steady, unwavering, and committed.” These words struck a chord with me, encapsulating the essence of our journey and our brand’s promise. The phrase “Jamee Raho” beautifully resonates with our product—ice creams—a dessert that remains steadfast in bringing joy across generations.1
At Bhide’s Homemade Ice Creams, we are unwavering in our dedication to authenticity, flavor, and quality. We are on a mission to bring back the purity and joy of traditional ice creams while innovating to meet modern tastes. As we expand our offerings, we remain committed to our core values of purity, quality, and creativity.
We believe that ice cream is not just a dessert; it’s an experience—a moment of happiness that can bring people together. With every scoop, we aim to create memories, spark joy, and build trust. Our focus is on using the finest ingredients, ensuring every customer experiences the richness and freshness of our homemade creations.
Thank you for being a part of our journey. As we proudly say: Jamee Raho! Stay steady, stay committed, and keep enjoying life’s sweetest moments with us.
Courtesy : In Conversation with ‘Manguesh Bhide, the founder & owner of Bhide’s Homemade Ice Creams,Mumbai.