Targeting 750,000 new users and 2X sales growth, Revaa expands into period activewear with Hip Huggers and Sleep Shorts — Boy Shorts and Leggings to folloIn a first for India’s menstrual care space, Revaa, the fast-growing D2C period care brand, has launched its highly anticipated Period Activewear collection. Designed for today’s active, style-conscious women, the new line features Hip Huggers and Sleep Shorts with built-in leak protection, enabling women to move, stretch, and rest freely — all while on their period. The brand’s next drop, Boy Shorts and Leggings, is expected later this month, completing a collection that’s set to redefine period wear as fashion-forward wellness essentials.
“We’re not just launching products, we’re building a mindset shift,” says Mahipal Singh, Founder & CEO, Revaa. “Periods shouldn’t mean dull outfits or restricted movement. With our activewear, we want women to flow through life — stylish, comfortable, and empowered.” India’s reusable menstrual care market is booming, growing at 21% year-on-year. Yet until now, fashion-led period wear remained largely untapped. Revaa aims to serve a massive 75 million urban women in this space, with plans to reach 750,000 new users through its activewear line. The launch is also projected to double Revaa’s monthly sales and sustain 25–30% annual growth for the brand.
The Period Activewear collection combines sleek design with advanced period protection. Hip huggers offer a chic, high-waist silhouette crafted from bamboo fabric, featuring 4-layer technology that holds 40–50ml for 8–10 hours of worry-free wear, perfect for heavy flow days or an active lifestyle. Sleep shorts provide overnight comfort with a lightweight, breathable knit, a relaxed waistband, and 50ml absorbency, so women can enjoy undisturbed, stress-free sleep. Both products are available exclusively on Revaa’s direct-to-consumer platform, reinforcing the brand’s commitment to offering a trusted, community-first experience.
Since its inception, Revaa has focused on transforming menstrual wellness into a positive, style-driven experience. The brand’s portfolio spans three key categories: Menstrual Magic, offering reusable and disposable pads, liners, and period panties; Wellness Wonders, featuring essential oils and balms designed to ease period pain, promote sleep, reduce anxiety, and uplift mood; and Fashion Fusion, a vibrant collection of quirky totes, travel kits, pouches, and scrunchies that bring comfort and style together seamlessly.
Now, with Period Activewear, Revaa continues its mission of helping women flow through life with ease, style, and confidence — every single day of the month.