SurveySparrow hosts RefineCX 2024 focusing on AI-powered CX Transformation


RefineCX brought together 50+ CX leaders to explore GenAI and beyond for modern customer experience.

Mumbai, India – February 29, 2024- SurveySparrow , a leading customer experience management (CXM) platform, hosted ‘RefineCX India’ at Sofitel Mumbai BKC on Feb 23, 2024. The event had over 50 CX leaders delve into the transformative potential of generative AI and its application in modern customer engagement strategies.

Star-Studded Panel Discussions Illuminate the Path Forward

The event featured panel discussions on the intricacies of personalizing customer journeys and strategic use of social reputation. Notable industry figures such as Mithila MahajanGlobal Head of Customer Experience at BDx Data CentresAkash Surekha, Ex-Managing Director, JP Morgan and Chase, and Gaurav SharmaVice President & Head of Operations at Bajaj Allianz shared their insights during the discussions. These conversations underscored the evolving landscape of customer expectations and how businesses can not only meet but exceed through technology.

Akash Sureka, Ex-Managing Director, JP Morgan and Chase expressed that: “By harnessing the power of social reputation, we can build trust, driving sustained growth and success in today’s dynamic marketplace. It was delightful to share insights at the event, fostering meaningful discussions and learning from fellow industry leaders.”

Mithila Mahajan, Global Head – Customer Experience, BDx Data Centres reflected on the event, stating: “Reimagining the customer experience panorama requires constant awareness of customers’ points of interaction. It was exciting to discuss the latest innovations and practical solutions for brands to deliver a nuanced customer experience. It’s an amazing time for CX professionals to utilize Generative AI to its fullest.”