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Tips Music Limited, a leading Indian record label renowned for its extensive multilingual releases, and Legacy Collective, a platform dedicated to promoting homegrown Indian art, culture, and experiences, are joining forces to launch a groundbreaking cross-cultural music project Legacy Collective Roots.

Celebrating India’s rich and diverse regional musical heritage with a series of regionally inspired releases, this exciting collaboration aims to offer fresh and engaging musical experiences to audiences nationwide.

Dedicated to fostering authentic cultural connections with modern audiences, this latest project aligns with Legacy Collective’s vision by championing local talent and amplifying regional narratives on a national stage. The project features four carefully selected folk songs from Punjab, West Bengal, Andhra Pradesh, and Maharashtra, each highlighting the unique musical heritage of the region. These traditional tracks have been reimagined with a modern sound, blending the soul of folk music with contemporary appeal that resonates with modern audiences.

The series kicks off with the high-energy Punjabi folk song, “Jutti Kasuri,” featuring the charismatic Gippy Grewal and the talented Dhanashree Verma. Set for release on December 19, 2024, the track is composed by the dynamic duo Akshay and Ip, with powerful vocals by Gippy Grewal and Rashmeet Kaur.

Lyricist Ip Singh and director Sneha Shetty Kohli have carefully crafted a song that merges traditional Punjabi musical elements with modern pop sensibilities.

Hari Nair, CEO of Tips Music Limited, shared,“Our vision has always been to create content that resonates with diverse cultural landscapes. This   collaboration   with   Legacy   Collective   is   a   strategic   effort   to   showcase   the incredible   musical   talent   from   various   regions   of   India.   ‘Jutti   Kasuri’   is   a   lively Punjabi folk celebration, reimagined for today’s audience”

Ayaesha Gooptu, Head of Domestic Browns and RTD, Bacardi India said, ”At LEGACY COLLECTIVE, we have always championed the spirit of India’s rich cultural heritage – honouring iconic homegrown expressions across cuisine, art, and music, while reimagining them to resonate with today’s audiences. Our collaboration with Tips Music is a perfect embodied of this commitment — celebrating India’s diverse regional musical traditions with a contemporary twist.  With an exciting lineup of four upcoming releases that draw from the timeless charm of folk music across different states, we look forward to the journey ahead — blending legacy with creativity to craft experiences that connect deeply and inspire pride in India’s cultural heritage”
 
Gippy Grewal, who is both starring in and singing the track, shared his excitement “Jutti Kasuri is more than just a song – it’s a celebration of Punjabi energy and spirit. We’ve created something that will make people dance, smile, and feel the true essence of Punjab. This track is a perfect fusion of traditional vibes and modern music that I’m sure will connect with audiences across generations”

This ambitious project will expand to four regional languages – Punjabi, Bengali, Telugu, and Marathi – showcasing the incredible musical diversity of India. Each track is meticulously designed to capture the unique essence of its regional musical tradition while appealing to a broader, contemporary audience.

Music Composers Akshay & IP added, “Our goal was to seamlessly blend traditional Punjabi linguistic nuances with a modern musical narrative, ensuring the track’s playful spirit connects with a wide range of listeners”

संपूर्ण महाराष्ट्रात नुकताच प्रदर्शित झालेला आणि आपल्या जबरदस्त गाण्यांसाह सर्वत्र धुमाकूळ घातलेला ‘लग्न कल्लोळ’ चित्रपटाचा २९ मार्च २०२४ रोजी ‘अल्ट्रा झकास’ या मराठी ओटीटीवर वर्ल्ड डिजिटल प्रीमियर होणार आहे. महाराष्ट्रातील चित्रपट रसिक प्रेक्षकांना हा सुवर्णयोग मनस्वी अनुभवता येणार आहे.

श्रुती आणि अथर्व एकमेकांवर प्रेम करतात आणि ते लग्न करणार आहेत. श्रुतीला एक जुळी बहीण आहे, तिचे लग्न घटस्फोटाच्या उंबरठ्यावर आहे. जुळी असल्यामुळे श्रुती आणि तिच्या बहिणीची कुंडली सारखीच आहे, त्यामुळे अथर्व आणि श्रुतीचे लग्न होऊन घटस्फोट होण्याची शक्यता आहे. खरंच अशी घटना घडेल की घटनेला एक वेगळं वळण मिळेल?

चित्रपटात सिद्धार्थ जाधव, भूषण प्रधान, ऐश्वर्या आहेर आणि सुप्रिया कर्णिक यांच्या प्रमुख भूमिका असून चित्रपट मोहम्मद बर्मावाला आणि मयूर तिरमखे यांनी दिग्दर्शित केला आहे. तसेच प्रिया बेर्डे, अमिता कुलकर्णी, प्रतिक्षा लोणकर आणि भारत गणेशपुरे हे लोकप्रिय कलाकारही चित्रपटात  दिसणार आहेत.

“नवा विषय आणि नवा आशय असणारा ‘लग्न कल्लोळ’ चित्रपट आणि त्यातील भन्नाट कलाकार प्रेक्षकांचं भन्नाट मनोरंजन करणार आहेत. आम्ही या चित्रपटासोबतच येत्या काळात अनेक मराठी चित्रपट घेऊन येणार असून प्रेक्षकांचं शाश्वत मनोरंजन करणार आहोत.” असे अल्ट्रा मीडिया अँड एंटरटेनमेंट प्रायव्हेट लिमिटेडचे सी.ई.ओ. श्री.सुशीलकुमार अग्रवाल म्हणाले.  

BM Birla Heart Hospital, Kolkata is revolutionising the future of cardiac care with minimally invasive cardiac surgery (MICS). As Eastern India’s only dedicated cardiac super-specialty hospital, BMB sets the standard for international standard cardiac care, delivering exceptional outcomes across all age groups.

At the forefront of cardiac innovation, BMB has achieved remarkable success with MICS. The hospital has successfully treated several intricate cardiac surgery cases with the MICS approach, providing patients with a safer, more effective treatment option. Expert clinicians and cutting-edge technology assure outstanding patient care and outcomes.

Contrary to traditional open-heart surgery, in which a large incision is made through the breastbone or sternum, MICS involves making small incisions in and around the ribs using specialized instruments and robotic assistance. This approach significantly reduces trauma and recovery time for patients. The small incisions also reduce the risk of infection, blood loss, and pain, leaving behind a smaller scar.

Explaining the benefits of MICS for heart patients, Dr Ratan Kumar Das, Director of Cardiothoracic and Vascular Surgery (CTVS) at BM Birla Heart Hospital said, “MICS is an improved and more advanced alternative to traditional open-heart surgery, offering shorter recovery times, a lower risk of infection, reduced blood loss and smaller scars. It is as effective as traditional heart surgery, and also suitable for a wide range of complex cases.”

Sharing his thoughts, Dr Debabrata Biswas, Consultant – Cardiothoracic and Vascular Surgery at BM Birla Heart Hospital said, “There are many myths surrounding MICS treatment. Many believe it is not very effective or that it is only suitable for minor heart problems, which prevents patients from gaining the benefits of this advanced medical procedure. Raising awareness about MICS is crucial to dispelling these misconceptions and ensuring that more patients can benefit from this approach.”

MICS is a game changer in cardiac care treatment. This advanced procedure is transforming lives by making heart surgeries safer. As a leader in MICS, patients at BM Birla Heart Hospital are experiencing faster recovery times, reduced complications, and improved overall health. The many successful surgeries the hospital has performed are a testament to the healthcare centre’s expertise and commitment to transforming cardiac care.

In a transformative and dynamic year, Accor has experienced unprecedented growth, reaffirming our commitment to delivering unparalleled hospitality experiences across India. Throughout 2023, Accor has achieved significant milestones, with key openings contributing a remarkable 860 rooms to our expanding portfolio. The inauguration of the 268-room Novotel Mumbai International Airport in January set the stage for a year marked by excellence.  

Subsequent openings, including Ibis Mumbai Thane (186 rooms), Novotel Jodhpur ITI Centre (92 rooms), Ibis Styles Goa Vagator (142 rooms), Grand Mercure Agra (168 rooms) and Novotel Jaipur Convention Centre and Jaipur Exhibition & Convention Centre (222 rooms) have each played a vital role in enhancing Accor’s presence in key locations. 

Adding to this list are upcoming launches, with Mercure Chandigarh scheduled to open its doors in 2024, offering 60 rooms to guests seeking a charming local-inspired experience. 

Our commitment to growth is further emphasized by recent signings, such as the Grand Mercure Amritsar Airport Road (set to open in 2026), Mercure Lucknow (set to open in 2024), Mercure Rajahmundry City Centre (set to open in 2028), ibis Styles Mysuru (set to open in 2025), Grand Mercure Goa Candolim (set to open in 2024), and ibis Styles & Novotel Bengaluru Airport Varun (set to open in 2027). The signing of Pullman Amritsar (set to open in 2027) underscores our strategic expansion plans and reinforces our dedication to providing diverse and enriching experiences for our guests. 

Looking ahead, Accor maintains a robust pipeline for the next two years, with plans to expand our presence in Bhopal, Indore, Bhubaneshwar, and Amritsar, bringing our portfolio of distinct brands to these dynamic cities. Overall, Accor is poised to open 30 new properties in the country in the next 3 to 5 years 

Accor’s growth in India is a testament to our commitment to providing unparalleled hospitality experiences. We are thrilled with the accomplishments of 2023 and look forward to continuing this momentum, offering a diverse range of options to our guests and contributing to the vibrant hospitality landscape in India. 

Our relentless pursuit of excellence, strategic signings, and ambitious expansion plans solidify our position as a key player in the Indian hospitality sector, promising an exciting and dynamic future for both our brand and our guests. 

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Celebrating World Mental Health Day, VerSe Innovation has unveiled the Mental Health Campaign Collective (MHCC), a pioneering initiative dedicated to advancing mental health awareness and well-being in India. MHCC was born as an end goal of the ‘There For You’ campaign, which ran from September 10th to October 10th, in observance of this year’s World Mental Health Day.

The ‘There For You’ campaign was spearheaded by VerSe Changemakers, the purpose driven social impact content program of VerSe Innovation, in collaboration with Fortis National Mental Health Program, AVPN, and MASH Project Foundation. The campaign’s central objective was to destigmatize mental health and encourage open conversation on the critical topic. Over the course of the campaign, expert panels, influential thought-leadership posts, and grassroot stories were shared on VerSe’s platforms, Dailyhunt and Josh as well on OneIndia, the partner platform, leveraging content to promote a deeper understanding of mental health.

Building on the success of the ‘There For You’ campaign, MHCC will onboard partners within the community, aimed at uniting efforts, sharing knowledge, and fostering collaboration to address India’s complex mental health challenges. MHCC will empower mental health practitioners, advocate for increased societal focus on mental health, and strive to positively impact the lives of Indians through a holistic approach.

Umang Bedi, Co-Founder, VerSe Innovation, said, “We are thrilled to announce the launch of the Mental Health Campaign Collective (MHCC) on this World Mental Health Day. At VerSe Innovation, we firmly believe in the power of collective action to drive positive change. The ‘There For You’ campaign was just the beginning, and MHCC represents our commitment to furthering the cause of mental health awareness and well-being in India. Through MHCC, we aim to unite organisations focused on mental health awareness, sharing knowledge, and advocating for increased societal focus on the crucial issue. Together, we can collectively create a meaningful impact in the lives of those in need.”

In today’s world, the importance of mental well-being is increasingly evident. Initiatives like MHCC offer a hopeful approach, bringing together collective efforts to address mental health challenges.

Hind High Vacuum Advanced Technologies (HHVAT), a subsidiary of the Bengaluru-based HHV group, has announced that its Hybrid Micro Circuit (HMC) Lab has once again bagged the prestigious Qualification Validity Certification from the Space Applications Centre (SAC), Indian Space Research Organisation ( ISRO) for its metallization and lithography processes on alumina substrates for space flight applications.

SAC, one of the major centres of ISRO, focuses on the design of space-borne instruments for ISRO missions and development and operationalisation of applications of space technology for societal benefits. The applications cover communication, broadcasting, navigation, disaster monitoring, meteorology, oceanography, environment monitoring and natural resources survey.

The HHV Group has been associated with ISRO for the last 6 decades and has built and supplied India’s first space simulation chamber. From providing machines and components for various applications, HHVAT has a long history with various ISRO units.

HHVAT’s HMC lab is capable of 2-layer and 3-layer Thin Film Metallized Circuits (TFMC) with a line accuracy of 40 micron using photolithography process. The lab is equipped with three production sputter coating systems, a stylus profiler for measuring the thickness of the coatings, a four-probe sheet resistance meter to qualify the sheet resistance of the coatings, a laser writer for mask fabrication, UV exposure and aligner system for carrying out the photolithography process, an etching room with a chemical wet bench, dicing machines to cut metallized substrates to required sizes, and high-performance microscopes and profile projectors for inspection and measurement of the plain and patterned substrates.

The HMC Lab is housed in an ISO 7 clean room and has ISO 5 laminar flow stations for substrate handling. With these facilities the HMC lab can produce annually 25000 numbers of 1 inch sq. metallized substrates for space and defence applications.

“HHV works closely with scientists of ISRO on these Hybrid Micro Circuits in realising various Flight Mode projects. The Chandrayaan-3’s landing on the moon has made India proud and put a feather on the cap of HHVAT for its contribution towards Make in India. We are proud to be a part of this successful journey of ISRO and India” said Prasanth Sakhamuri, Managing Director, HHVAT.

Being India’s beloved battle royale game means living and breathing the diverse cultures across the country. Reflecting BGMI’s commitment to inclusivity, KRAFTON India is making a bold move away from generic dubbed advertisements by collaborating with local agencies, celebrities, and talent. Each film is crafted with insights drawn from the very soil of the south, ensuring that every gamer in South India feels seen and celebrated. The campaign is a concrete effort towards genuine localisation, tuning into the pulse of gamers, shot in the respective states and delivering experiences that are made just for the regional audiences.

The new campaigns pay homage to the cinematic moments and pop culture icons that define this beautiful region, bringing smiles and nods of recognition to our gamers.

Iconic Cinematic Moments Reimagined in the BGMI world

• The Malayalam film relives iconic “pennukaanal” scene from the beloved Malayalam movie “Sandesham”, reimagined within the thrilling battlegrounds of BGMI. Featuring Dhyan Sreenivasan, the son of the original movie actor – Sreenivasan, and directed by Anoop Sathyan, the son of the original director- Sathyan Anthikad, this ad encapsulates the spirit of the next generation. This collaboration not only honors the legacy of the original film but also showcases the timeless appeal and evolving nature of storytelling through the dynamic world of BGMI. The ad was created following in-depth research into what captivates Keralites and zeroing in on their passion for legendary cult classic movies.
  In an unprecedented success, this piece has achieved remarkable virality, becoming the most shared brand piece not just for BGMI but for any gaming brand ever. The ad has garnered over 300,000 cumulative reshares coming from Instagram alone. Spillage through YT, Facebook and WhatsApp numbers are even better. This organic spread, driven by user-generated content, memes, and celebrity endorsements without any paid promotions, underscores the ad’s massive appeal. The campaign has also been featured in major regional news outlets and has sparked extensive engagement across social media platforms, including Reddit. 
• Fully shot in Telangana, the Telugu film serves up a homely scene with a twist of action, paying homage to blockbuster Telugu flicks. Featuring the famous dialogue “Evvarra Manaalni Aapedhi” by Pawan Kalyan and the popular action sequences from the blockbuster movie “Pushpa”, this ad reimagines these unforgettable scenes through the immersive world of BGMI. This collaboration celebrates the enduring impact of Telugu films while highlighting the dynamic and engaging experiences BGMI offers to its fans
• The ‘Psych BGMI Power’ campaign showcases BGMI’s journey across the length and breadth of Karnataka, tapping into local nuances, iconic places, and relatable insights. Developed in Karnataka, from the hustle and bustle of Bengaluru traffic police to everyday moments familiar to every Kannadiga, this campaign reflects the essence of Kannada culture with a tune that resonates with Kannada movies
• Meanwhile, Tamil gamers can experience a blast from the past as they are transported to familiar settings reminiscent of popular Tamil films like “Maari,” “Gilli,” and “Pokkiri,”. The ad encapsulates the essence of these action-packed, comedy-filled thrillers, all seamlessly woven into the BGMI experience, evoking nostalgia and excitement

Furthermore, KRAFTON India is extending its reach beyond the digital realm to drive deeper engagement and affinity among its audience. The viral Malayalam ad for BGMI is being showcased across cinema theatres throughout Kerala, bringing the excitement of the game to the big screen. These traditional mediums are being transformed into user-generated content as the community shares and celebrates these innovative ads across digital platforms.

Prominent regional content creators are also contributing by producing BGMI-related reels in their unique styles, beautifully integrating the brand into their content. This multi-channel approach not only amplifies BGMI’s presence but also fosters a vibrant, engaged community both online and offline.