Category: NEW PRODUCTS
Kia India records segment’s highest first-day bookings with 1,822 pre-orders
The highly anticipated launch of the year, the all-new Kia Carnival Limousine, has achieved a segment-leading milestone with 1,822 pre-orders within the first 24 hours. This sets a new benchmark for the segment and also, surpassed the first-day 1,410 bookings of the previous generation. The last generation of the Kia Carnival had already established itself as a trendsetter in its category and recorded a sale of 14,542 units in its 3 years of operation.
Bookings for the new Kia Carnival Limousine began on September 16, 2024, and were made available through Kia India’s official website and authorized dealerships nationwide. Customers were able to secure their bookings by paying an initial amount of INR 200,000.
Joonsu Cho, Chief Sales Officer, Kia India, stated, “This is a proud moment for us, with the new Carnival setting new standards. We are confident the Carnival Limousine will redefine the segment. With its distinctive design, luxurious features, and segment-first technologies, the Carnival continues to push industry benchmarks.”
The all-new Kia Carnival Limousine is designed to impress with its cutting-edge and luxurious features like 2nd Row Luxury Powered Relaxation Seats with ventilation & leg support, One Touch Smart Power Sliding Door, Wide Electric Dual Sunroof, 12-speaker Bose Premium Sound System, Dual Panoramic Curved Display: 31.24cm (12.3”) CCNC Infotainment, 31.24cm (12.3”) cluster, ADAS Level 2 with 23 autonomous features and many more to ensure a secure and comfortable journey.
The overwhelming response to the pre-launch bookings, along with the exceptional first-day numbers, reinforces Kia India’s commitment to delivering outstanding products that resonate with Indian customers.
Harpic’s Latest Campaign ‘Bathroom Jagmagaye Toh Din Ban Jaaye
Harpic, India’s leading bathroom cleaning brand, announces the launch of its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye‘ featuring actor Karan Wahi in North & Erode Mahesh in South. This campaign emphasizes the importance of bathroom hygiene, showcasing the strong connection between a clean bathroom and positive mood in the morning.
For many, a bathroom is the first stop after waking up and cleanliness of a bathroom and its floors have an impact on how one’s day starts and sometimes may even have an impact on how it continues. An unclean bathroom, with yellow stains and unpleasant odours, may adversely impact the mood. Conversely, a perfectly clean bathroom may uplift your spirits and set a positive tone for the day.
With its new campaign, Harpic reaffirms that Harpic Bathroom Cleaner ensures that bathroom is sparkling clean and helps families start the day on the right note. Harpic Bathroom Cleaner promises consumers superior cleaning as compared to generic alternatives like detergent and bleach. Harpic aims to ensure that every household enjoys a perfectly clean bathroom, leading to a perfect start to their day while killing 99.9% germs and leaving behind a pleasant fragrance.
Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt – South Asia said, “At Reckitt, our purpose goes beyond products; we strive to improve people’s lives through better hygiene and health. Our consumers made us discover that bathrooms play a central role in defining their start for the day. Based on this key insight, we developed our latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ that highlights how clean bathrooms can transform mornings into moments of positivity and upliftment. This campaign underscores our commitment to delivering sparkling clean bathrooms, reinforcing Harpic as an expert and India’s trusted partner for cleanliness and hygiene.”
Conceptualized by Havas Worldwide India, the campaign uses a unique combination of a brass band and music to depict the mood and bring the concept of mood elevation to life. The campaign film highlights the power of Harpic Bathroom Cleaner to give 10 times better cleaning versus detergents* so that consumers start their day in a clean space and on a positive note.
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, “Forget breakfast. Forget yoga. What’s the first thing you do after waking up? Step into the bathroom. However, an unclean bathroom can ruin your good morning and set a dull tone for the day. We’ve creatively captured this universal truth with our catchy concept – ‘Mood Ka Band’. It blends brass band music to symbolize the background score of our moods and lives.
Our campaign – ‘Bathroom Jagmagaye toh Din ban jaye!’ seamlessly combines entertainment with practical benefits, demonstrating how Harpic Bathroom Cleaner ensures your ‘Mood Ka Band’ doesn’t get ‘Bajao-ed’. It leaves your bathroom 10 times cleaner*, shinier, and fresher, ensuring every morning starts great, every day!”
Harpic Bathroom Cleaner is available nationwide and can be used to achieve sparkling floors, tiles and basins. The product is available in 2 fragrances – Lemon Fresh & Floral Boom and 3 sizes i.e., 250ml, 500ml and 1L.
The Future of Wellness – ārāma Relax Lounge Leads the Way
Revolutionizing the Wellness Industry with Robotic Technologies
The global massage chair market is on the cusp of significant growth, with a valuation of USD 3.54 billion in 2024 and an expected rise to USD 5.13 billion by 2031 at a CAGR of 4.75%.
Massage chairs, once considered luxury items, have evolved into essential wellness tools, offering cutting-edge technologies such as AI-driven massage rollers, heat therapy, and personalized massage settings.
These devices replicate professional massage techniques, including Shiatsu, kneading, tapping, and stretching, catering to the rising demand for holistic health solutions.
Additionally, these locations provide access to a variety of genuine and affordable massage products, such as hand, neck, shoulder, and leg massagers.
Robotic technologies have democratized access to wellness with the innovative pay-and-use massage chair model, transforming public spaces like railway stations, airports, hospitals, and IT hubs Tourist Spots,
Pay-and-Use: A Game-Changing Concept
By offering services at nominal charges (₹50-₹300), individuals from all walks of life can enjoy professional-grade relaxation without the financial burden of ownership.
Currently operational in Karnataka, Maharashtra, Tamil Nadu, and Gujarat, ārāma aims to achieve national presence with over 200 centers by 2027.
A Vision for Indian Manufacturing
To meet growing domestic demand, Robotic technologies is in talks with global wellness giants for a joint venture to establish India’s first massage chair manufacturing facility in Bengaluru.
This move will not only boost the local economy but also ensure quicker delivery and enhanced product customization for Indian consumers.
Brief History and Evolution of Massage Techniques
Massage, an ancient practice rooted in civilizations like Egypt, China, and India, has evolved significantly. Traditional techniques like acupressure and reflexology have been augmented by AI-powered innovations, making wellness more accessible. Today’s advanced massage chairs replicate human touch, delivering precise and customizable experiences that address all reflex zones of the body.
ārāma Relax Lounge – A Trusted Name in Wellness
With over two decades of expertise, ārāma Relax Lounge is a pioneer in India’s wellness industry. Our mission is simple yet profound: to make wellness accessible, affordable, and authentic for every individual. From high-quality massage chairs to small yet effective massage tools, ārāma offers tested and certified products designed to promote holistic health. Visit us at www.arama.asia to explore our offerings and discover the art of relaxation.
Why Choose ārāma
With innovations in artificial intelligence and machine learning, massage chairs now offer tailored user experiences, driving market growth and merging seamlessly into therapeutic and rehabilitation applications.
Challenges in the Market
Awareness Gap: Consumers lack knowledge of authentic massage equipment benefits.
Space Constraints: Many households have the purchasing power but insufficient space.
Quality Concerns: The market is flooded with unverified products that erode consumer trust.
After-Sales Support: Reliable service is often overlooked; ārāma stands out with its commitment to end-to-end support.
Opportunities Ahead
Self-Sufficiency: Our equipment enables users to manage their wellness needs independently.
Cost Efficiency: Advanced features at reasonable prices make our solutions more economical than regular therapist visits, benefiting entire families.
Accessibility for All: With innovative pass schemes and pay-and-use models, ārāma ensures wellness is no longer a luxury but a necessity for everyone.
Our Vision for the Future
ārāma Relax Lounge is on a mission to redefine the wellness industry. By challenging the notion that massage equipment is a luxury, we have made wellness accessible to all through affordable and authentic products and services.
The Indian market is saturated with unverified and superficial massage products. At ārāma, we prioritize genuine solutions, offering products tested for quality, effectiveness, and longevity. From affordable handheld tools to high-tech massage chairs, our offerings cater to every need, ensuring unmatched wellness benefits.
Our dream is to be recognized as pioneers in the wellness revolution, remembered for our unwavering commitment to quality and innovation.
With a growing presence across India and plans to expand globally, ārāma is setting new benchmarks in the industry.
We are driven by the belief that wellness is a right, not a privilege, and remain steadfast in our promise todeliver world-class products and services to every individual.
Join us as we pave the way for a healthier, more relaxed India. Experience wellness with ārāma by Robotic Technologies.
Multivitamin & Multimineral health supplement with Dual Layer Dual Release Formulation and increased plant concentrate* for physical and mental wellbeing
Reinforcing its prowess in research and innovation towards its efforts to foster a healthier nation, Amway India, one of the country’s leading FMCG Direct Selling companies, recently introduced all-new Multivitamin & Multimineral health supplement, Nutrilite Daily Plus for a #PlusLife. This revolutionary formulation is power-packed with 24 essential vitamins and minerals and double the quantity of plant concentrates*. Nutrilite Daily Plus is the first-ever product in the Amway portfolio witha breakthrough innovation of Dual Layer Dual Release Formulation. With holistic wellness gaining momentum among consumers today who are conscious of mental well-being along with physical health, Nutrilite Daily Plus is infused with Gotukola, a hero ingredient known for its stress-reducing properties.
Commenting on the launch, Mr. Ajay Khanna, CMO, Amway India, stated, “As per a survey by Mintel, about 75% of Indians believe that consuming vitamins, minerals, and supplements regularly helps them achieve overall health and wellness[1]. Additionally, 74% of Indians suffer from stress[2] due to everyday busy lifestyles, work pressure, and limited physical activity. Therefore, along with the nutrition support, added help on stress management is a big plus! Being one of the leaders in the health and wellness space, we have been consistently striving to offer need-based recommendations to help people achieve their health and wellness goals through our flagship brand Nutrilite, the world’s no 1 selling vitamins and dietary supplement brand[3] which brings together the best of nature and the best of science. Through Nutrilite Daily Plus, the latest introduction to our nutrition portfolio, we aim to empower individuals to embrace a #PlusLife – an existence that thrives on the principles of holistic well-being, where both physical and mental health are cultivated, and potential knows no bounds.”
He further added, “We are immensely proud to introduce Nutrilite Daily Plus, a revolutionary new Multivitamin & Multimineral health supplement with increased plant concentrates* and the goodness of Gotukola, a hero ingredient with a long history of use in traditional and Ayurvedic medicine to support mental health and stress management. Additionally, we have for the first time introduced Dual Layer Dual Release Formulation with a combination of immediate and extended release maximize absorption conditions and provide better support. This remarkable product exemplifies our dedication to building a healthier nation, and reinforces our position as a company driven by research and innovation.”
Notably, Nutrilite Daily Plus proudly attains a significant feat as the first Nutrilite product in India to achieve NSF Certification—a globally recognized insignia synonymous with product safety and quality. This achievement further underscores the product’s reliability and emphasizes Amway India’s commitment to offering top-notch, dependable solutions for enhanced well-being.
Dedicated to helping people live better, healthier lives, Amway India continues to strengthen its presence in the health and wellness sector. To this end, the company is constantly innovating its products and developing unique seed-to-supplement products under the Nutrilite brand, the world’s number-1 selling vitamins and dietary supplements brand[4]. All Nutrilite products are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.
Ginni Filaments Ltd., the Leader sets a milestone with the first-ever 99.9% ‘paaniwipes’ for babies, manufactured in India – INDIAN NEWS & TIMES
Ginni Filaments Ltd has launched ultra-pure water wipes, a first-of-its-kind in India, in the baby care segment. The pioneering product, containing 99.9% water, is the most pure and gentle wipe with minimal ingredients, developed understanding the unique properties of baby and infant skin.
Marketed and registered as ‘paaniwipes’ under the brand name ‘Adore Baby’, these high-water content wipes gently cleanse babies’ skin, providing a soothing and refreshing experience for babies including infants during clean-up sessions. These wipes are made up of incredibly soft, skin-friendly, and breathable nonwoven spunlace fabric, which protects babies’ silky-smooth skin from rashes and redness. Additionally, the wipes contain aloe vera, which helps to hydrate the skin and reduce inflammation.
With no added alcohol, parabens, chlorine, SLS, SLES, sulfates, or fragrances, these wet wipes are among the gentlest available in the market. Meticulously manufactured and adhering to the highest safety standards, the product has undergone dermatological testing and is FDA approved.
Commenting on the product, Yash Jaipuria, the Chief Executive of Ginni Filaments Ltd. said, “The gentle skin of babies is prone to irritation and inflammation from the chemicals used in normal wet wipes. Keeping their distinct needs in mind, we have carefully created this product that is high in water content and is loaded with the benefits of aloe vera. This is the first type of wet wipe manufactured in India that contains 99.9% water and is free from any kind of chemicals and artificial fragrance. Going forward, we plan to produce more such products for our other partners.”
Ginni Filaments has started producing this pioneering product for Rondeyvoo Eurasia, under the brand name ‘Adore Baby Wipes’. They are the purest wet wipes on the planet for the purest souls.
Fashinza launches its First Tech-led Fashion Design Lab in India, backed by robust R&D – INDIAN NEWS & TIMES
Fashinza – a leading B2B apparel global manufacturing startup that focuses on global fashion supply chains has recently launched its state-of-the-art design lab in Gurugram, to build a strong Product Development and Research infrastructure. The facilitywill research the latest trends and innovations in material and design, and help take those products to market in a quick time.
Product research and development is a significant component of apparel supply chains. Products developed in Fashinza’s design lab automatically identifies relevant fabric and trim sources to ensure seamless bulk production without compromising on the quality and time.
Delighted with the launch, Pawan Gupta, CEO of Fashinza said, “We are excited to launch our cutting-edge product development and research facility, equipped with the latest tech innovations. This new unit represents our commitment to innovation and excellence, empowering us to explore novel textile solutions, refine our craftsmanship & set new industry benchmarks for quality and performance. Technology and R&D are the spines of the facility and we look forward to optimizing the global fashion supply chain in a more sustainable & optimized way.”
Fashinza’s new facility is a sprawling 3000 Sq. Ft. design lab and has a lineup of the latest tech-backed machinery & equipment. It is aimed at bringing down the new product development cycle to as low as 1 week. With this, the platform strives to focus on the data-driven trend led by a few of the leading designers in the industry.
Powered by technology, the design lab supports digitally driven and expedited manufacturing processes. The facility boasts digital tools for pattern making, in-house costing and consumption calculators for an optimized design and manufacturing process.
Fashinza further bolsters the process by inducing the brands with new designs every week for quick feedback in each iteration. Eventually, it will reduce the time-to-market and minimize fabric wastage in manufacturing.
Presently, the design lab is developing 1500 new designs per month. With the new setup, Fashinza aims to produce more than 20000 new designs within the first year of its launch.
Founded in 2020, Fashinza is a tech enabled design to delivery apparel manufacturing platform for fashion brands, retailers & manufacturers. The AI platform predicts upcoming trends and designs by crunching data and provides fashion brands with real-time production updates on one single platform.
To empower SMB manufacturers with latest designs and industry 4.0 solutions, the new design lab will contribute to Fashinza’s universal goal to create a sustainable supply chain by 2030 from design to delivery.
Signify lights up Ram Mandir and Ram Path with ornamental street lighting
Taking a historical step ahead with the nation, Signify (Euronext: LIGHT), the world leader in lighting, announces the illumination of Ram Path and sections of Ram Mandir with customized ornamental and functional lights. Focused on unlocking the extraordinary potential of light, Signify takes pride in contributing to the cultural heritage of Ayodhya.
Vikas Malhotra, Business Head, Systems and Services, Signify, Greater India expressed enthusiasm for this exceptional project, stating, “Inauguration of the Ram Mandir in Ayodhya is a milestone event in the history of India and we are honored to light up Ayodhya’s landscape with our distinct range of lights. At Signify, we have always been at the forefront of the lighting industry for our technology, innovation and customization. Our lighting designs at the Ram Mandir and Ram Path are a harmonious blend of heritage and cutting-edge technology, capturing the essence of Lord Ram’s triumph, illuminating the space to honor the divine journey and celebrating its unique heritage.”
Ram Mandir Temple with cutting-edge lighting solutions
For Temples’ Perkota lighting, Philips Uni fixtures are strategically placed on walls, columns, and ceilings. These fixtures, discreet in size, ensure that the light source remains almost invisible to pilgrims, reducing glare yet delivering a bright and vibrant ambience. A unique proposition lies in their specific beam angle, expertly illuminating the temple’s intricate carvings. The landscape lighting of the temple transforms surroundings into a mesmerizing visual spectacle. Utilizing step lights, LED strips with profiles, and a blend of decorative fixtures like post tops and inground up-lighters, we artfully illuminate ramps and sculptures. Each fixture is customized to the project specifications, creating a captivating ambiance befitting the sacred setting. Our landscape lighting on Kuber tila, further enhances the temple’s grandeur, merging seamlessly with the architectural marvel. Within the Pilgrim facility center, our indoor lighting fixtures redefined the pilgrimage experience, marrying functionality with aesthetics. As we continue to work on these endeavors, we remain committed to bringing brilliance to every corner of the Ram Mandir Temple, ensuring a divine and enlightening atmosphere for all.
Ram Path – the main arterial path from Dharampath gate leading to Ram Mandir
The customized ornamental pole is one-of-its-kind and features a majestic Philips Uni Urban lighting fixture and a top bracket crafted to replicate Lord Ram’s iconic bow and arrow. The newly unveiled pole enhances the city’s aesthetic appeal symbolizing the spirit of victory and success inherent in Lord Ram’s legend. The unique installation showcases an imposing lighting fixture characterized by its grand design adding a touch of regality to the ensemble. The intricacy extends to the top bracket, which has been thoroughly crafted to emulate Lord Ram’s bow and arrow. Every detail, from the precision in design to the thoughtful incorporation of cultural symbolism has been attended to with the utmost care. The bottom of the pole has beautiful images of Lord Ram and Hanuman. These innovative installations are also high energy efficient and boast state-of-the-art LED lighting.
Dharampath Gate and Surya Stambh Gate
Signify is also executing façade lighting for Dharampath Gate and Surya Stambh Gate, elevating its architectural features and enormous structure. This not only elevates the visual appeal of Ayodhya’s nightscapes but also underscores Signify’s dedication to sustainable lighting solutions.
In the past, Signify also executed facade lighting for key landmarks like Hanuman Garhi, Kanak Bhawan, Dasarath Mahal, and Digambar Akhada, utilizing the advanced Philips Uni range of products equipped with DMX controls. Through these innovative and sustainable lighting solutions, Signify aspires to leave a lasting impact on both the visitors and local residents of Ayodhya, contributing to a well-lit and aesthetically pleasing urban environment.
Jar-powered jewellery brand Nek launches Gold & Silver Rakhis for Raksha Bandhan
Nek, the innovative jewellery brand from India’s leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar’s mission of making precious metals accessible to all Indians while honouring cultural traditions.
Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers’ wrists, receiving a promise of protection in return. Nek’s exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.
“Our Nek rakhis represent more than just jewellery,” says Nishchay AG, Co-Founder and CEO of Jar. “They’re a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value.”
The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year’s celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.
This launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It’s a natural extension of Jar’s ecosystem, bridging the gap between digital savings and physical jewellery while deeply resonating with cultural sentiments.
The introduction of these rakhis also aligns with Nek’s broader strategy of creating an inclusive jewellery brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar and Nek continue to innovate in making precious metals more accessible and an integral part of Indians’ financial and cultural lives.
This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek’s gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.
Godrej Yummiez partners with PVR Inox to create awareness of sachetised format of frozen foods
Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Limited (GTFL), disrupts the frozen foods category by bringing the sachetisation format. In a category-first move, Yummiez has launched protein-rich pack of two chicken sausage at a very affordable price of INR 30. The two sausages in this sachetised format offer a combined value of upto 7 grams of protein. This sachetisation of frozen foods like sausages, will democratize frozen foods by making them affordable and accessible for everyone. It is expected to increase consumption of frozen foods amongst masses not only in metropolitan areas but also in Tier II cities and towns.
The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion. Traditionally, both vegetarian and non-vegetarian frozen foods have been priced between INR 170 and INR 300. To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points.
Chicken sausage is typically considered a protein-rich food. Furthermore, there is a growing demand for cold cuts such as sausages, driven by increased exposure through travel experiences and a preference for protein-rich, minimally cooked foods. This trend is extending beyond metro cities to Tier II and non-capital cities. Recognizing this need, Yummiez, as a leading player in the category, took the initiative to offer its best quality Yummiez chicken sausage in an innovative mini pack priced at just INR 30. Whether it is the morning omelette, favorite wrap, pizza topping or a green salad, sausage is a versatile product and a perfect accompaniment for every meal anytime of the day.
Commenting on the launch, Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited, says, “As one of India’s trusted frozen food brands, Godrej Yummiez has pioneered sachetisation in frozen foods making them accessible for everyone. Pricing has been a significant hurdle for consumers when it comes to adoption of frozen foods, and we have significantly lowered the range start buying price by 80% with INR 30 chicken sausage. This empowers individuals to purchase frozen foods based on their consumption preferences and moods without the hassle of storing or freezing in larger quantities.”
He further adds, “Our new chicken sausage aligns well with budget-conscious consumers, also making it a suitable choice for the evolving tier 2 markets. The product is relevant for everyone right from households to outstation students, bachelors and so on. our strategic partnerships with PVR Inox will help raise awareness about this new format and tap into a diverse audience.”
To promote this innovative format amongst consumers from various demographics, Godrej Yummiez has extended its partnership with PVR Inox, the largest chain of multiplexes in India. Godrej Yummiez along with PVR INOX, is running awareness program in Kolkata, Bangalore, and Hyderabad, whereas 60-second messages of the new format will be showcased on 53 select screens.
The launch of Chicken Sausage packs at a mere INR 30 by Godrej Yummiez signifies a notable stride in reshaping the landscape of fast and convenient food choices within India. The brand’s dedication is clear; ensuring that delectable, top-notch frozen food is accessible to all, delivering quality without compromising affordability.
Signify India Illuminates E-Commerce landscape with launch of Philips D2C Website
Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.
Here’s what you can expect from the website: Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with free delivery and 7 days return policy. Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions. Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website. Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart.
The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms. Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual store, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs. Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges