Category: NEW PRODUCTS
JK Tyre Rolls Out India’s First Passenger Car Tyre with ISCC Plus Certified Sustainable Material
JK Tyre & Industries Ltd., the pioneers of innovation in tyre industry have commenced production of its ‘UX Royale Green’ passenger car tyres using ISCC Plus certified sustainable raw materials at its Chennai Tyre Plant—marking yet another first in the Indian tyre industry. This milestone reflects JK Tyre’s steadfast commitment to green technology and reducing carbon footprint through continuous R&D excellence.
The certification, granted under the globally recognised International Sustainability and Carbon Certification (ISCC plus) framework, validates the use of traceable and responsibly sourced renewable and recycled raw materials, further reinforcing the company’s dedication to environmental responsibility and circular manufacturing practices.
Developed in August 2023, India’s first passenger car radial tyre made with 80% sustainable, recycled, and renewable materials was put to rigorous evaluation and testing. The UX Royale Green is the result of over a decade of dedicated research by JK Tyre’s Global Tech Centre. The company’s R&D team has been focused on developing alternative solutions to replace conventional petroleum-based materials with sustainable options.
On this occasion, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd., said, “The commencement of sustainable tyre production represents a defining step in JK Tyre’s journey toward environmentally responsible innovation. We are pleased to set new industry benchmarks that balance high performance with ecological responsibility. This milestone reflects our ongoing commitment to driving responsible mobility—anchored in green technology, circular economy principles, and the delivery of world-cl-ass, low-impact products. At the same time, innovation, quality and safety continue to be foundational to our operations.”
While sustainability remains a primary focus, excellence and reliability continue to be core pillars of JK Tyre’s processes and practices. The company was the first tyre manufacturer in the world to receive ISO 9001 certification across its entire operations in 1995, a testament to its commitment to best-in-cl-ass manufacturing standards and customer satisfaction. Every tyre innovation, including the UX Royale Green, reflects this legacy of quality and performance.
The ISCC Plus certification for raw material ensures end-to-end traceability of sustainable materials across the value chain. In JK Tyre’s UX Royale Green, certified raw materials include bio-attributed polymers, renewable oils, recycled rubber powder, recovered carbonaceous black, recycled polyester, and steel wire, all sourced under circular practices.
With this achievement, JK Tyre reinforces its role as a trailblazer in sustainable tyre technology and a responsible partner in India’s green industrial journey.
BSH elevates its premium refrigerator lineup with the launch of India’s largest-capacity top freezer
BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, has launched its new XXL Top Freezer Refrigerator range, featuring expansive 540L and 640L capacities. This latest offering marks Bosch’s expansion into the high-capacity segment, catering to the evolving storage demands of modern Indian households. Designed for consumers who require more storage without compromising convenience, the new range delivers unparalleled space, flexibility, and superior cooling performance.
One of the Largest Refrigeration Spaces
Designed for the modern Indian consumer, these premium refrigerators feature a 77:23 fridge-to-freezer ratio (vs the standard 70:30 ratio in competitors). With one of the largest refrigeration spaces, it perfectly caters to the Indian lifestyle where fresh food storage takes priority. Ideal for storing fresh produce, dairy, dry goods, and more—meeting diverse Indian household needs.
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances, said,
“At BSH, we are not just responding to consumer needs—we are anticipating aspirations. The launch of the Bosch XXL Top Freezer range speaks to a new generation of Indian households that seek more from their appliances: more space, more efficiency, and more intelligent design. As the market moves steadily towards premiumization, our focus remains on delivering products that elevate everyday living through meaningful innovation and exceptional performance. This launch reaffirms our commitment to setting new benchmarks in cooling technology and shaping the future of modern kitchens in India”
In addition to performance, the range stands out for its sleek, German-engineered design, blending style with functionality. Key design features include a reversible door for greater placement flexibility, a bright LED display, anti-fingerprint finish for reduced cleaning effort, and adjustable glass shelves with fixation hooks for custom storage configurations. The bright LED lighting further improves visibility, making everyday use both convenient and efficient.
Equipped with an intelligent inverter compressor, the Bosch XXL Top Freezers deliver consistent cooling while ensuring energy efficiency. With a 10-year compressor warranty, the range reflects Bosch’s commitment to long-lasting quality, advanced technology, and consumer-focused innovation. By redefining storage and freshness, this range is set to transform the way consumers experience refrigeration in their kitchens.
And to celebrate the launch, we’re offering an exclusive introductory cashback of 10%, up to ₹10,000.
The product is slated for launch in May, 2025 and will be available at Bosch exclusive stores across the country.
Tata CLiQ Palette expands its presence with the launch of its omni-channel beauty store
Tata CLiQ Palette, India’s beauty matchmaker from the house of Tata, has launched its second innovative omni-channel beauty retail destination at Kopa Mall in Pune. This exciting development follows closely on the heels of the success of the first store at Nexus Seawood Mall in Navi Mumbai. It marked a noteworthy milestone in the brand’s quest to revolutionise offline beauty retail by seamlessly integrating technology to help customers find their perfect beauty match by offering an authentic and personalised beauty experience.
Tata CLiQ Palette recognises that beauty is a very personal experience; hence, with its state-of-the-art AI-enabled Beauty ID technology, the platform offers a personalised experience that enables customers to find their unique beauty match depending on their specific needs and requirements. With its tech-led and content-forward strategy, the brand continues to extend this experience at the store as well through its experiential zones.
The store features a Palette Match Finder that uses AI-VR-led make-up trials and skin analyser mirrors, allowing customers to virtually try on make-up products. This eco-conscious approach enables customers to experiment with various looks and products, facilitating the search for their perfect beauty match. The Palette Beauty Console helps in recommending personalised products catering to specific needs of customers by gathering information, including gender, age, and skin type. It also provides an in-depth analysis of one’s skin health by scanning their face. In addition to a gifting area where one can create custom gift boxes based on occasions, moods, or personal choice, the store also has an ever-evolving high-engagement space for brand collaborations and launches, providing an immersive environment for curated festive stories.
Speaking about the launch of the new store, Mr. Gopal Asthana, Chief Executive Officer, Tata CLiQ, said, “The decision to launch Tata CLiQ Palette’s second store in Pune is not just exciting in terms of expanding the footprints but also encouraging as it fuels the brand’s goal to further the mission to redefine the beauty retail experience. Our first store in Pune showcases our commitment to providing a tech-led omni-channel platform where beauty enthusiasts can not only discover the finest beauty products but also educate themselves to make confident beauty choices that fulfil their unique requirements. We look forward to providing an exceptional beauty shopping experience to our esteemed customers”.
Kinetic Green Appoints S.Sundareswaran as Director of Mfg & Opt’ns
Kinetic Green Energy and Power Solutions Limited, a leading manufacturer of electric two and three-wheelers in India, announced the recent appointment of Mr. S. Sundareswaran as the Director of Manufacturing & Operations. With over three decades of experience in the automotive and auto component industries, Mr. Sundareswaran brings a wealth of expertise and a proven track record of success in leading manufacturing, operations and strategic sourcing teams.
In his new role, Mr. Sundareswaran will spearhead the direction and monitoring of plant performance to support the organization’s objectives. His responsibilities will encompass leadership in production, quality assurance, supply chain management and manufacturing engineering activities. Additionally, he will play a pivotal role in ensuring the implementation of manufacturing capacity augmentation strategies and instill advanced processes aligned with business objectives, focusing on price, quality and delivery targets.
Mr. Sundareswaran’s distinguished career includes senior positions at renowned companies such as Ashok Leyland Ltd., Switch Mobility Automotive Ltd. and TAFE Ltd. He holds a Post Graduate degree in Senior Leadership from XLRI, Jamshedpur, a Masters in Science (M.S) from BITS, Pilani, an MBA (Finance) from IGNOU and a B.Tech. from the Indian Institute of Industrial Engineering.
Recognized for his ability to cultivate robust relationships with customers and suppliers, Mr. Sundareswaran has previously headed the successful creation of an electric vehicle plant capable of manufacturing 3000 chassis annually, complete with a 1000 MW Lithium ION battery manufacturing and charging facilities. Notably, he has demonstrated success in launching four new EV products.
Expressing her delight, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, “I am excited to welcome Mr. S. Sundareswaran to Kinetic Green. Sundareswaran is a proven leader with a deep understanding of the manufacturing, quality and sourcing excellence process. We are confident that his expertise and leadership will be instrumental in driving our growth, help create advanced, high quality yet affordable EVs and spur innovation as we continue to expand our EV product portfolio.”
Mr. Sundareswaran also shared his enthusiasm about joining Kinetic Green, stating, “I am thrilled to embark on this exciting journey with Kinetic Green at a pivotal juncture in the company’s growth. Kinetic Green stands as a leader in the electric vehicle industry and I am honoured to take on the role of Director Manufacturing & Operations. My commitment is to lead a team of highly skilled and dedicated professionals towards achieving operational excellence and fostering innovation. Together with the talented team at Kinetic Green, I am confident that we will continue to set new benchmarks in the EV industry, driving not only operational success but also making meaningful strides towards a greener and more sustainable future.”
With its strong focus on sustainability, Furlenco has implemented various initiatives for more than a decade to minimize its environmental impact – INDIAN NEWS & TIMES
In line with the theme of World Environment Day this year #BeatPlasticPollution, Furlenco – India’s leading furniture and lifestyle brand – pledges to completely eliminate the use of one-time plastic packaging material by 2025 as part of the ongoing efforts to reduce plastic pollution and promote sustainability. Furlenco has started using reusable packaging materials, as its contribution towards a more sustainable and eco-friendly future.
With its strong focus on sustainability, Furlenco has implemented various initiatives for more than a decade to minimize its environmental impact and help promote a circular economy in the retail industry. Among the initiatives, Furlenco’s furniture refurbishment program has transformed how furniture is manufactured, used and repurposed. By refurbishing its products for up to six cycles, Furlenco significantly extends the lifespan of each item, thereby reducing its carbon footprint.
Furlenco provides a basket of access for consumers where they can rent or buy new or refurbished furniture and appliances. As part of the refurbishment process, they meticulously inspect and categorize all products at their warehouse. Furlenco ensures that refurbished products meet the highest quality standards before being listed on its website, ready to serve the next delighted customer.
Water conservation is another key aspect of its sustainability efforts. The Company has implemented advanced filtration and recycling systems for water used to wash appliances and goods, resulting in an impressive 70-75% water usage reduction. This remarkable achievement has been successfully implemented in major cities such as Bangalore, Mumbai, and Delhi NCR. The organization is also working on building state-of-the-art sustainable & eco-friendly infrastructure across its offices & warehouses in India, with provisions for harnessing solar & wind energy.
Furthermore, Furlenco’s 100% scrap scavenging initiative helps salvage and reuse components from damaged goods. This novel approach contributes to resource conservation while offering customers high-quality, well-maintained furniture at affordable prices.
Ajay Agarwal, Chief Operations Officer, Furlenco, stated, “At Furlenco, we remain wholly committed to sustainability and environmental responsibility. We believe collective efforts are necessary to address our planet’s environmental challenges. That’s why we have integrated sustainable practices into every aspect of our Company, with Furlenco leading the sustainable movement in our industry. These efforts are focused on contributing to the global fight against plastic pollution – one of the most pressing environmental issues of our time. We are hopeful our efforts will inspire others in the industry to prioritize sustainability and join us in building a greener future.”
Furlenco is dedicated to offering innovative and sustainable furniture solutions that empower individuals to create beautiful green living spaces while minimizing their ecological footprint and ensuring a better future for generations to come.
Unicommerce Records 50% Revenue Growth in FY2023, Strengthens its position in India and International geographies – INDIAN NEWS & TIMES
Unicommerce, India’s leading e-commerce enablement SaaS platform, has demonstrated remarkable performance with around 50% revenue growth in FY 2023. The company has been consistently performing and expanding its presence in India and international geographies of Middle East and Southeast Asia. The company has been consistently growing its revenue, according to its last RoC filing, the company reported a 47.5% increase in operating revenue to Rs 590 Million in FY 22. The company also continues to be consistently profitable and has announced that its EBITDA margins are also consistent over the last two financial years.
Unicommerce thrives on its network effects, bolstering its global expansion, and presently handles an impressive run rate of 620 million transactions annually with a Gross Merchandise Value (GMV) of over USD 7 billion, further solidifying its position as a market leader.
Unicommerce has become a popular choice among ecommerce companies, D2C brands, and omnichannel retailers in the country. The company also announced that its revenue from international geographies increased by 200% in the last financial year and is currently working with 35+ clients in six geographies which include United Arab Emirates, Kingdom of Saudi Arabia, Singapore, Indonesia, Malaysia, and the Philippines.
Unicommerce also announced that it remains committed to expanding its international presence, with a particular focus on six countries in Southeast Asia and the Middle East. Drawing from its 11 years of experience, the company firmly believes that these regions hold immense growth potential. The company also announced that it will be launching new products designed to enhance its clients’ processes, optimize business performance, and elevate the post-purchase experience for consumers. These innovative solutions will empower businesses to improve efficiency and deliver exceptional customer satisfaction.
In addition, Unicommerce also recognized the emerging opportunities in Tier II and Tier III cities within India. The company will actively deepen its presence in these regions, observing the rise of numerous new D2C brands.
Speaking on the phenomenal success of the company over the last three years, Kapil Makhija, CEO Unicommerce, said, “Our unwavering commitment to building a robust SaaS product has propelled us to new heights, with remarkable growth fueled by our expanding client base and the progress of our existing clients. Our dedication to excellence has yielded unprecedented success. Moving forward, we are focused on international expansion to make a global impact. Additionally, we will soon unveil groundbreaking products that empower retailers to streamline e-commerce selling. Alongside these initiatives, we will continue to strengthen our presence in India, fostering growth and empowering businesses nationwide.”
Unicommerce has built a scalable platform and processes over 1.7 mn orders daily transactions. The company has served over 20,000 registered customers through its platform, Unicommerce is currently used at more than 8,000 warehouse facilities and manages over 3,000 stores globally.
“Marketing Mixology” by Ambi Parameswaran is A Sharp New Playbook for Modern Marketers
Westland Business has recently released the new book by renowned brand coach, bestselling author, and marketing expert Ambi Parameswaran titled Marketing Mixology: Four Essential Ingredients for Marketing Success. A masterclass in navigating the chaos of contemporary marketing, this book is a must-read for anyone looking to stay relevant, resilient, and razor-sharp in a world that moves at the speed of a swipe.
In Marketing Mixology, Parameswaran distils over four decades of experience into a neat cocktail of clarity and strategy-breaking marketing down into four essential skills that every marketer needs, to not just survive, but thrive. Whether it’s a young professional entering the world of marketing or a seasoned leader recalibrating for the digital age, this book offers practical insights, case studies, and bite-sized lessons to future-proof the marketing mindset.
About the Author
Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. He is a featured speaker at corporate events, a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on personal branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion).
He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years, turning independent, he has served as a member director on corporate and advisory boards, as a brand coach to small and large brands and as a mentor to exciting new businesses. He has, through his career and beyond, worked on iconic brands like Tata, Wipro, Zee, TCS, Amul, Tropicana, Pepsico, LIC, Santoor, Sundrop, Abbott, J&J, ITC and so on.
Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.
Ambi’s columns appear regularly in Business Standard and in several other business publications, including Economic Times and The Hindu BusinessLine. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta, an AMP Graduate from Harvard Business School, a PhD in Management from Mumbai University and a CFI-certified CEO coach.
Bellavita positions perfumes as a premium upgrade : “Deo bachche lagate hai”
The campaign’s tagline, “Deo bachche lagate hai,” highlights the difference between the immature reliance on deodorants and the sophisticated preference for perfumes, challenging the traditional perception that perfumes are only for special occasions. This humorous and culturally rooted message іs designed tо resonate with consumers who seek a step up from conventional deodorants, positioning BELLAVITA as the gateway tо sophistication and elegance. By blending playful banter with the powerful screen presence оf The Great Khali and comic timing оf Abhishek Banerjee, the campaign bridges the gap between luxury and everyday life.
“Our goal has always been tо make exceptional fragrances accessible tо every Indian looking for premium experiences. Perfumes are increasingly captivating Millennials, Gen Z, and Gen Alpha worldwide and in India. Known for boosting confidence and creating a sense of freshness, we see perfumes as a clear step up from deodorants.” says Ashutosh Taparia, Managing Director & Board Member оf Guardian Group. “BELLAVITA’s success lies іn its ability tо merge luxury with affordability, which has struck a chord with millions.”
Established іn 2018 as a direct-to-consumer (D2C) brand, BELLAVITA set out with a vision tо bring world-class beauty and personal care products tо an aspirational India. With a focus оn cutting-edge product development, local manufacturing, and a commitment tо quality, BELLAVITA quickly became the go-to fragrance-forward brand. Now a part оf the Guardian group, BELLAVITA was acquired by Ananta Capital іn 2021, through a blend оf primary cash infusion and secondary stake sale.
“We observed from consumer conversations that the Indian fragrance market is fast transforming, with preferences moving away from deodorants in favour of perfumes, reflecting global trends. This narrative formed the key message for our film,” adds Lovkesh Kapoor, CEO & Board Member оf Guardian Group. “As today’s consumers view perfumes as their top choice for smelling great, we tried to capture this sentiment by collaborating with Shakun Batra through a playful banter between Khali and Abhishek, ensuring that our story іs told іn an engaging, unforgettable way.”
Bellavita’s unwavering commitment to winning the hearts of consumers is reflected in its consistent introduction of unique and compelling fragrances. Drawing inspiration from classic Italian scent traditions, the brand’s diverse collection includes popular bestsellers like CEO Man, White Oud, and more. Recent additions such as Narco & Night Fever have quickly become bestsellers, underscoring BELLAVITA’s strong product innovation engine and its ability to meet evolving consumer preferences while maintaining a steadfast focus on quality. With over 1 million bottles sold in just the past two years, BELLAVITA has solidified its position as a leading player in the Indian fragrance market.
“This campaign embodies the core message that BELLAVITA was built on. Our customers value the thought and artistry behind their fragrance, and we believe Indians deserve high-quality products that elevate their confidence and lifestyle.” says Aakash Anand, Founder оf BELLAVITA and Board Member оf Guardian Group. “We take pride іn crafting scents that not only evoke emotions but also fit seamlessly into our customers’ lifestyles. With love from customers across all groups, we hope this ad spreads our message even further. Our mission is simple: we want India to always smell its best.”
The newly launched ad film was conceptualised by Sidhant Mago оf Dastar Films and produced by Jouska Films. With the perfect blend оf humour, cultural references, and star power, the film brings BELLAVITA’s message tо life іn a way that appeals tо both younger and mature audiences.
Dab & Dew was born from my love for fruit-powered skincare and a simple belief
There’s a new face in town, and it’s got that dewy glow. Say hello to Dab & Dew, a next-gen skincare brand that believes taking care of your skin should feel less like a chore and more like a celebration. Launching on June 10, Dab & Dew makes its debut with a lineup featuring a calendula-infused toner, a blueberry serum, and a hydrating moisturiser filled with jojoba oil globules. Every product is designed to match your skin’s mood and your vibe.
Because let’s face it, our skin isn’t the same every day, and our routine shouldn’t be either. Whether it’s post-sun sulkiness, pre-party prep, or just a no-makeup Monday, Dab & Dew makes it easy to listen to your skin and love what you see. No complicated rituals, no 10-step dramas, just fun, effective skincare that feels as good as it looks, and works just as hard as you do.
At the heart of Dab & Dew is a commitment to clean, conscious beauty tailored specifically for Indian skin and the uniquely unpredictable Indian climate. But while the ingredients are serious, the experience is anything but boring, clinical, or complicated
Founded by Riddhi Vasudeva, Dab & Dew was born from a simple yet powerful idea: skincare should make you happy. After years of navigating complicated routines, harsh formulas, and one too many products that promised the world and delivered a breakout, Riddhi went back to her roots, literally. She remembered the fruit-powered DIYs her nani swore by and decided to marry that nostalgic wisdom with modern skincare science. What came out of that union was a brand that ditches the drama and delivers the dew.
“Dab & Dew was born from my love for fruit-powered skincare and a simple belief: skincare should feel like self-care, not a chore. It all started with one idea, skincare should make you happy and help you glow, inside and out. We set out to build a world where formulas are gentle and fruits aren’t just for your fancy smoothies—they’re front and center in skincare that’s effective and fun”— Riddhi Vasudeva, Founder, Dab & Dew
Crafted with clean, vegan, cruelty-free ingredients and infused with antioxidant-rich fruits like raspberry, blueberry, avocado, and kakadu plum, the range is designed to nourish, soothe, and protect without overwhelming your skin—or your shelf space. Every texture is dreamy, every scent is subtle yet refreshing, and every product is a little reminder that beauty should be fun, not fussy. Dab & Dew’s philosophy is beautifully captured in its tagline: “Dew the best version of you.” It’s not about changing your face or chasing unrealistic perfection—it’s about embracing your skin
This is skincare made for Indian skin and real-life Indian weather. It’s fresh. It’s functional. It’s fun. And it’s finally here.
Enterprises are turning to small language models for cost effectiveness
The latest Capgemini Research Institute report published today, ‘Harnessing the value of AI: Unlocking scalable advantage,’ suggests that generative AI (Gen AI) is rapidly moving into the mainstream, with enterprise adoption and investment accelerating at pace. According to the report, nearly 6 in 10 organizations are expected to have AI as an active team member or a supervisor for other AI within the next 12 months – up from 44% currently. Despite this, organizations admit they are not prepared for dynamic human-AI collaboration.
Two-thirds of enterprises agree that they will need to restructure their teams to enhance human-AI collaboration, with most expecting their organizational structure to evolve. The annual report, now in its third edition, finds that 30% of organizations are now fully or partially scaling Gen AI, up from 6% in 2023 – a fivefold increase in the last two years. A vast majority of organizations (93%) are exploring, piloting, or partially or fully enabling Gen AI capabilities in 2025. Sectors like telecom, consumer products, and aerospace and defense organizations are leading the charge in Gen AI adoption, with core business functions such as customer operations, marketing, risk management, and IT remaining top areas of implementation. “Enterprise adoption of AI is scaling faster than almost any technology we’ve seen before, with companies experimenting with AI across all functions.
But rapid adoption doesn’t necessarily translate into large scale deployment with tangible ROI,” said Franck Greverie, Chief Technology & Portfolio Officer, Head of the Global Business lines and Group Executive Board Member at Capgemini. “To succeed, enterprises must set up a solid data foundation, in a trusted environment that’s compliant, secure and ensures necessary privacy. This, along with a new operating model with a balanced human-AI chemistry, can ensure winning business outcomes.” Gen AI investments continue to accelerate As organizations seek to realize the benefits of Gen AI, investment is accelerating and eight in ten (79%) organizations say they are happy with the outcomes so far. The report highlights that, in the past 12 months, nine in ten (88%) organizations have increased investment in Gen AI by an average of 9%, with 12% of the IT budget now dedicated to Gen AI. This trend is expected to continue, with 61% of organizations anticipating a further increase in Gen AI investments in the next year. However, organizations report an unexpected surge in cloud consumption costs, with over half experiencing “bill shocks” triggered by the rapid expansion of Gen AI initiatives, as scaling efforts outpace initial projections.
Enterprises are also increasingly turning to small language models (SLMs) for cost effectiveness. AI agents and multi-agent systems gain momentum The last year has also seen a steady rise in AI agents. This is set to increase, with most business functions likely to have AI agents handling at least one business process. Nine in ten executives from product design/R&D, marketing, and sales are optimistic about AI agents handling one or more business processes in their function in the next 3-5 years. AI agent systems are becoming increasingly complex and interconnected, with multi-agent systems likely to be the next major development in AI. Of those organizations scaling AI agents, nearly 45% are also piloting or scaling multi-agent systems.
Nearly four in ten (38%) believe AI agents will evolve into self-learning agents with minimal human supervision in the next 3-5 years. Despite rapid adoption, the report finds that a majority (71%) of organizations said they cannot fully trust autonomous AI agents for enterprise use, highlighting that businesses must also overcome governance gaps to build trust in AI. However, most enterprises still struggle with setting up guardrails and governance for AI. Only 46% have established governance policies for their AI systems, yet most seldom follow them.