Category: INDUSTRY
BlinkX and Google Cloud collaborate to deliver customer delight with the ClienTech framework
In a move to reshape the landscape of the financial technology industry, Google Cloud and the new digital broker brand BlinkX, introduced by JM Financial, are excited to announce a strategic collaboration that heralds the dawn of the ‘ClienTech’ era—a ground-breaking approach that puts the client at the center of financial innovation, through unprecedented levels of personalization and customer understanding.
The partnership represents a melding of Google Cloud’s data analytics capabilities and cloud operations with BlinkX’s forward-thinking approach to financial services blended with their in-house technological prowess. This collaboration aims to introduce a new paradigm in the fintech sector by leveraging the power of sophisticated algorithms, integration of LLMs (Large Language Models) and personalized data analytics to tailor financial services directly to the unique needs and preferences of Indian customers who often exhibit complex patterns of consumption.
Gagan Singla, Managing Director at BlinkX, highlights the significance of the initiative: “By leveraging the power of Google’s cutting-edge technology, we aim to dismantle traditional financial barriers and create a more inclusive, personalized, and empowering financial ecosystem for our clients. This falls in line with our aspiration of being the country’s first no-glitch trading app with 24/7 availability and an adaptive platform for all types of investments. At the heart of our ClienTech philosophy lies our key areas of innovation which we termed as S.P.A.R – Servicing, Pricing, Algorithms and Research. We have heavily invested time and resources across all these areas to get the best for our customers and with Google Cloud’s partnership at all possible junctures, we are piqued to further elevate our rigor.”
Singla continues “Empowering our customers and being relevant to their needs are the only two inspirations that drive us. To have such an enabling ecosystem, at the epicenter, we have positioned a Named Entity Recognition (NER) model – leveraging the latest progressions in Natural Language Processing and a Hyper-Personalized Nudge Engine, creating a complex array of nudges to help customers strategize their next move based on their transactional behaviour. We will be looking for avenues of innovation with Google Cloud to make these technologies as robust as possible.”
Google spokesperson Bikram Singh Bedi, VP & Country Manager, Google Cloud India added, “Our collaboration with BlinkX is more than a testament to technological innovation; it’s a commitment to understanding and serving the individual needs of every customer. Through this partnership, we are not only helping BlinkX set a new standard in fintech but also assisting them pioneer a new approach to customer engagement. This partnership is expected to have far-reaching implications for the financial industry, setting a new standard for how financial services are delivered and experienced. By prioritizing client-centric innovation and leveraging the latest advancements in technology, BlinkX is not just predicting the future of fintech; they are creating it.”
BlinkX and Google Cloud are committed to redefine customer experience and ease of investing for Indians and while doing so, aim to champion a truly tech-driven versatile platform capable of handling robust financial requirements.
BML Munjal University Partners with AIMA to Shape the Future of Education
BML Munjal University, a Hero Group initiative, participated as an Associate Partner at the prestigious Vice Chancellors Conclave organized by the All India Management Association (AIMA) on 22nd and 23rd November in New Delhi. Themed “Transformational Leadership for a Viksit Bharat 2047: Transforming India into the Global Hub of Knowledge & Education,” the conclave aligned with India’s ambitious Viksit Bharat Vision 2047. It brought together eminent leaders in academia, industry, and policy to discuss pathways for establishing India as a global knowledge hub.
BMU’s Vice Chancellor, Dr. Shyam Menon, Dean of Education Quality, Dr. Jaskiran Arora and Distinguished Visiting professor, Prof. Anup Dhar contributed valuable insights during the panel discussions. BMU’s association with AIMA reflects its unwavering commitment to advancing the goals of the National Education Policy (NEP) 2020, particularly in promoting experiential learning as a cornerstone of modern education.
Addressing the conclave, Dr. Menon delivered a powerful critique of current educational paradigms, emphasizing the transformative potential of experiential learning: “We don’t realize that the greatest pedagogue of the 20th century – Gandhi – actually experimented with experiential learning. In any educational enterprise, the core process is learning, and the core protagonist is the learner. Teaching is a second-order activity; it is the facilitation of learning. Different kinds of learning require different enabling conditions. The two critical forms of learning are exploratory learning and problem-solving. These cannot emerge through didactic processes. You can’t simply passively receive information from a third person and expect learning to occur. Learning is fundamentally about the ability to ask the right questions. We must move beyond rote learning – the practice of memorizing and forgetting as soon as exams are over. Our current education system remains heavily dependent on rote learning, particularly for exams like JEE. We need to transcend this approach and focus on experiential learning that truly engages and transforms students.”
Building on this and differentiating between experiential learning and learning by experience, Prof. Anup Dhar added an evocative analogy, “Every day, we see the sun rise in the east and set in the west – this is the experience. But in 1612, one man reflected on this and asked: is it the sun that is moving from east to west, or are we the ones moving from west to east? Ridiculed at the time, it took him nearly 20 years to prove that it’s actually us who are rotating and not the sun. This underscores the importance of building on experience, but also of questioning it. Experiential learning requires two critical elements: self-doubt and self-reflection. It necessitates a relationship with the world and with oneself. Thinking, reflecting, and then doing – or problem-solving – is essential, rather than passive learning. Without reflecting on our learnings, experience alone is insufficient; true experiential learning demands that we critically examine and build upon what we’ve learned.”
The Vice Chancellors Conclave also featured keynote speeches from luminaries such as Prof. M K Sridhar, Padmashree Awardee and Founder Chancellor of Chanakya University, and panel discussions with esteemed leaders including Shri R Anand (HCL Technologies), Mr. Milind Lakkad (TCS), and Mr. Bijay Sahoo (Reliance Industries).
The event’s significance was further amplified by the support of prestigious educational bodies, including the Association of Indian Universities (AIU), All India Council for Technical Education (AICTE), Indian Economic Association (IEA), and Centre for Educational and Social Studies (CESS). This collaborative ecosystem underscores the collective commitment to elevating India’s educational standards and creating a robust framework for future learning. BMU looks forward to continuing its efforts to shape the future of education in India and beyond through such collaborations.
Supported by Marriott International, this initiative forges new paths for aspiring professionals
The Indian School of Hospitality (ISH), recognized for its innovative approach to hospitality education announced the launch of its creative “Career LEAP’ Programme. Supporting this contemporary initiative, Marriott International, a global leader in hospitality will help provide On-the-Job- Training (OJT) support, transforming the journey from education to professional achievement in the hospitality industry. The Career LEAP Programme (CLP) for Young Professionals, marks a significant step in merging academic excellence with practical professional development. The CLP is founded on Leadership, Excellence, Aspiration, and Professionalism (LEAP) principles, embodying our commitment to developing the next generation of hospitality professionals. It represents a strategic move towards equipping future hospitality professionals with the skills and experience needed for a successful career in this dynamic sector.
Marriott International has committed to providing 36 pre-placement offers (PPOs) accompanied by a clearly defined career trajectory to ISH postgraduates at the selection level, signifying a robust start to their career journey. Following this, the CLP offers a comprehensive pathway for career advancement, combining a six-month academic curriculum at the ISH Gurugram campus with a six-month On-the-Job Training (OJT) experience with Marriott International. This dual approach is designed to prepare students for the dynamic challenges of the hospitality industry and ensure the practical application of their skills.
Upon completing the CLP and passing their Marriott assessments post-OJT, students will earn the ISH Postgraduate Programme Certification in alliance with Les Roches. This achievement opens doors to full-time employment in sales, revenue, and culinary management roles within Marriott International hotels in India. Additionally, the certification provides students the opportunity to further their education by using their PGP credits to pursue a Master’s or MBA at Les Roches in Switzerland or Spain, thereby enhancing their professional and academic journey with advanced studies and gaining Les Roches Alumni status.
“In forging this partnership with Marriott International, we’re opening a broader horizon for our students, expanding traditional education boundaries. The Career LEAP Programme doesn’t just educate; it propels the next generation of hospitality professionals into a world of global opportunities, professional growth, and career readiness,” stated Mr. Kunal Vasudeva – Co-Founder & Managing Director – Indian School of Hospitality. “This initiative is pivotal in broadening the scope of hospitality education, inviting a wider audience of students to explore and excel in this vibrant industry. It announces a new era for graduate employment programs, addressing the immediate need for quality talent within the hospitality sector and shaping the blueprint for future education-to-employment pathways.”
Echoing his sentiments, Ms. Ranju Alex- Area Vice President- South Asia, Marriott International commented-“We are delighted to support this initiative introduced by the Indian School of Hospitality. This program holds immense potential as a launching pad for students seeking to embark on and progress in their careers within the ever-evolving hospitality sector. The Career Leap Programme boasts a curriculum meticulously crafted to meet the demands of the contemporary hospitality landscape. Marriott International prides itself on its depth and diversity of talent, believes in the importance of training and value of upskilling, and is honored to help the next generation of hospitality leaders hone their skills and achieve their full potential”.
This landmark partnership between the Indian School of Hospitality and Marriott International signifies a groundbreaking step forward in bridging the gap between academic excellence and industry demands. The Career LEAP Programme aims to cultivate the next generation of hospitality professionals equipped to navigate and excel in a rapidly evolving global industry by fostering a unique learning and professional development ecosystem. Together, ISH and Marriott International are setting new benchmarks for hospitality education, ensuring that graduates are ready to meet the challenges of today and are future-proofed for tomorrow’s opportunities.
EMFAI hosts a landmark meeting between EVMS members and 30+ Electric Mobility financiers in Delhi
EMFAI, the ELECTRIC MOBILITY FINANCIERS ASSOCIATION OF INDIA, has taken a substantial stride in bolstering the growth of e-Rickshaws in India. Spearheading a landmark gathering in Delhi, EMFAI brought together members from E rickshaw OEM associations EVMS and over 30 financiers. This convergence marked a pivotal moment in shaping the future landscape of electric mobility financing in the country.
The associations of OEMs, EVMS and financiers EMFAI, met recently to deliberate on best practices, challenges, opportunities and strategies to make this industry scalable and sustainable.
India has become the biggest market for electric three-wheelers globally, recording a sales figure of over 5,80,000 in 2023, according to the International Energy Agency’s latest Global Electric Vehicle Outlook 2024. These 3w EVs, serving passengers and cargo, play a crucial role in revolutionizing India’s last-mile transportation, offering a sustainable, economical, and eco-friendly mode of travel. Their widespread acceptance has reduced pollution and carbon emissions, spurred job creation and improved livelihoods for many.
These collaborative efforts will lead to the identification of opportunities and strategies to make this industry scalable and sustainable. This partnership will help expand the reach and penetration of electric vehicles across India at a much faster pace.
Expressing the enthusiasm of EMFAI members towards the collaborative endeavour, Sameer Aggarwal, President EMFAI, said, “The electric rickshaw sector has positively influenced the lives of over 30 million individuals in India, while also promoting emission-free last-mile transportation for countless others. This meeting represents a significant stride in our journey towards a cleaner, greener future for India”
The President of the EVMS, Mr. Ashwani Sehgal echoed this sentiment, stating, “This collaboration between electric vehicle manufacturers and financiers represents a significant step toward promoting the widespread adoption of electric three-wheelers. Together, we can pave the way for India’s sustainable and prosperous future.”
Indian pharmaceutical industry likely to reach US$ 130 billion by 2030
Apurva Chandra, Secretary, Health & Family Welfare, Government of India today released the FICCI-EY report – ‘Decoding India’s Healthcare Landscape’. The report highlights India’s remarkable strides in the healthcare sector over the past decades, emphasizing the concerted efforts to enhance accessibility, quality, and innovation, thus paving the path towards a healthier and more prosperous future for all.
Key Achievements:
- Healthcare Expenditure: Healthcare expenditure as a % of India’s GDP has shown a significant upward trend, indicating a growing acknowledgment of healthcare investment importance. Starting at 0.9% in 2003-04 and rising to 1.2% by 2014-15, the latest data from 2022-23 demonstrates a substantial increase to 2.1% of GDP.
- The steady decrease in Out-of-Pocket Expenditure (OOPE) from 64.2% in 2013-14 to 48.2% in 2018-19 signifies an improvement in the accessibility and affordability of healthcare services
- Health Indicators: India has made significant progress in improving the key health indicators such as infant mortality, maternal mortality, and neonatal mortality rates.
- Revolutionizing Healthcare Infrastructure: The country has witnessed an increase in the number of government hospitals, medical colleges, and healthcare infrastructure. This expansion has been crucial in accommodating the growing healthcare demands of the population. Consequently, share of public healthcare institutions both in OPD and IPD have increased since 2014. In the last two decades, the number of medical colleges has nearly tripled. Since 2014, the number of medical colleges have increased by a CAGR of 5.9%. The significant increase in the number of medical colleges and MBBS seats over the years reflects a concerted effort to address the growing demand for healthcare professionals in India
- Expanding Healthcare Workforce: India has witnessed a significant increase in the number of medical colleges and MBBS seats, addressing the growing demand for healthcare professionals. Moreover, there has been a surge in the utilization of public health facilities, accompanied by an increase in the count of registered nurses. The number of registered allopathic doctors witnessed substantial growth, rising from 6,60,801 in 2005 to 13,08,009 in 2022
- Pharmaceutical Industry: India ranks third globally in pharmaceutical production by volume, known for its generic medicines and low-cost vaccines. The country is a major supplier of essential vaccines, catering to a significant portion of global demand. As per a latest report by FICCI the total market size of Indian pharmaceutical industry is expected to reach US$130 billion by 2030. India accounts for 60% of global vaccine production & Pharmaceutical exports standing at 3 times the import
- Rising Medical Value Travel: India remains an attractive destination for medical value travel. The implementation of the National Strategy and Roadmap for Medical and Wellness Tourism has led to a substantial increase in medical tourists visiting India (10.8% increase in medical tourists from 2012 to 2022). This growth underscores the success of initiatives aimed at branding India as a healthcare destination and enhancing accessibility for medical travellers
- Digital Health Revolution: The Digital India program has revolutionized the healthcare sector in India, bringing about remarkable changes. Initiatives like the Ayushman Bharat Digital Mission, CoWIN App, Aarogya Setu, e-Sanjeevani, and e-Hospital have extended healthcare facilities to every part of the nation. Through these endeavours, the existing gap among different stakeholders in the healthcare ecosystem has effectively narrowed down using digital avenues
- Increasing Bed capacity: The bed capacity in Government hospitals across India has consistently grown from 4.7 lakh beds in 2005 to 8.5 lakh beds in 2021
Key imperatives to achieving India’s healthcare vision 2047:
Increase the number of qualified doctors to more than 50 lakhs, to achieve double the current global average of 16 doctors per 10,000 population and closer to average of the developed countries.
Increase the number of nurses to more than 1.25 to 1.5 crores, to achieve closer to the average of developed countries. Add 30 lakh more hospital beds, to achieve closer to the average of developed countries
Achieve 100% population with health insurance coverage
Establishing one medical college in every district of India
Reducing the share of drug costs in out-of-pocket expenditure
Accelerate digitally enabled healthcare access, by achieving 100% registration of healthcare professionals onto ABDM healthcare professional’s registry
ManageEngine Enhances Its SIEM With Industry
ManageEngine, the enterprise IT management division of Zoho Corporation, today unveiled the industry’s first dual-layered threat detection system in its security information and event management (SIEM) solution, Log360. The new feature, available in Log360’s threat detection, investigation and response (TDIR) component, Vigil IQ, empowers security operations center (SOC) teams in organizations with improved accuracy and enhanced precision in threat detection.
A quality SOC ensures people, processes, and cutting-edge technology function well. However, enterprise security is made difficult by staffing shortages and solution orchestration complexities. Following recent upgrades to the security analytics module of Log360 designed to facilitate SOC optimization through key performance metric monitoring, the company has focused on addressing pressing challenges in security operations. “In a recent ManageEngine study, a majority of respondents revealed that their SOCs are understaffed.
These resource-constrained SOCs grapple with significant obstacles, such as process silos and manual investigation of alerts, which are often non-threats, low-priority issues or false positives. These lead to extended detection and response times for actual threats. To overcome these challenges, we recognize the imperative adoption of AI & ML for contextual event enrichment and rewiring threat detection logic,” said Manikandan Thangaraj, vice president at ManageEngine.
“We pioneered a dual-layered, ML approach to heighten the precision and consistency of threat detection. First, Vigil IQ ensures genuine threats are discerned from false positives. Second, the system facilitates targeted threat identification and response. This advanced system significantly improves the accuracy of identifying threats, streamlining the detection process and allowing SOC analysts to focus their valuable time on investigating real threats.”
Tenon FM Recognized in the “India Meets Britain Tracker 2024” for Outstanding Growth
Tenon FM, a leading integrated facilities management company and subsidiary of Tenon Group, a prominent Indian multinational specializing in private security and integrated facility management. Tenon FM is proud to be recognized in the prestigious “India Meets Britain Tracker 2024,” released by Grant Thornton and the Confederation of Indian Industry (CII) as the fastest-growing Indian-owned company. The report was released in the House of Lords and highlights the significant contributions of Indian companies to the UK economy.
Tenon FM’s recognition as one of the leading Indian-owned companies in the UK underscores and top Indian employer in the UK amidst a dynamic economic landscape. This recognition is a testament to Tenon FM’s commitment to innovation and its strategic approach to growth, inspiring the company to reach even greater heights.
India’s dynamic economy, growing at an annual rate of over 8%, is set to supercharge the India-UK partnership. The prospect of a free trade deal between India and the UK, potentially increasing bilateral trade to more than $100 billion by 2030, positions companies like Tenon FM at the forefront of fostering international collaboration and economic growth.
Tenon Group’s success story reflects its growth and the growing economic ties between India and Britain. With a strong presence across India, Singapore, and the UK, Tenon is a bridge fostering international collaboration. The company actively creates valuable job opportunities, solidifying its position as a critical player in the global market.
“The UK has become a strategic growth engine for Tenon FM, said Major Manjit Rajain, Global Chairman, Tenon Group. Our double-digit growth and ranking as a top employer are not just milestones but building blocks for an even more impactful future. We are committed to becoming the leading facilities management partner in the UK, not only by delivering exceptional service but also by fostering a future-ready workforce and embracing sustainable practices that contribute to a thriving British economy.”
Honasa Consumer Limited elevates Vipul Maheshwari to lead Product and Data Analytics
Honasa Consumer Limited, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Beauty, today announced the elevation of Vipul Maheshwari as Senior Vice President – Product and Data Analytics. This strategic appointment underscores Honasa’s focus on leveraging data-driven innovation to reshape India’s beauty and personal care landscape.
Vipul has been an integral part of Honasa for the past four years, bringing extensive experience in analytics and data science to manage the complete data lifecycle—from efficient collection to advanced analysis. By leveraging data analytics to monitor business health and address challenges proactively, Honasa has built a robust framework that supports sustainable, data-driven solutions. In his new role, Vipul will lead this continued integration of advanced analytics for product development, further enhancing Honasa’s diverse brand portfolio.
Commenting on the appointment, Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said, “Data-driven decision-making has always been at the core of our growth, shaping how we understand and serve our customers. Vipul’s expertise in turning complex data into actionable insights has been instrumental in our growth journey. He has been working with a leadership mindset for years and this role is a natural next step for him.”
Speaking on his new role and development, Vipul Maheshwari, SVP & Head of Product and Data Analytics, Honasa Consumer Limited said, “The beauty and personal care industry is at an exciting intersection of product advancement and technological innovation. I’m honored to lead Honasa’s efforts in leveraging advanced analytics and product development to create more personalized, efficient, and delightful experiences for our consumers.”
Vipul brings extensive experience in leveraging existing data infrastructure to solve complex business challenges. An alumnus of the Indian Institute of Technology, Delhi, with a master’s degree in mathematics and computer science, Maheshwari has previously held key positions at Delhivery and Global Analytics India Pvt Ltd, where he pioneered several data-driven business solutions.
Honasa Consumer Limited recently appointed Dr. Kaustav Guha as Vice President of Research & Development to focus on developing cutting-edge technologies to enhance formulations and products across all Honasa’s brands. It has also recently launched its winter skincare range of moisturizing products across four of its brands: Mamaearth, Aqualogica, Dr. Sheth’s, and The Derma Co.
Signify illuminates the spiritual journey of millions of devotees at Maha Kumbh 2025, Prayagraj
Powers a brighter and greener Maha Kumbh with industry-leading solar and dynamic facade lighting
The Maha Kumbh 2025, a spiritual gathering of unparalleled scale, has drawn over 9 crore devotees to Prayagraj till date and anticipates over 45 crore people attending the mega-religious event this year. Signify (Euronext: LIGHT), the world leader in lighting, enhanced the spiritual experience of the devotees at the Maha Kumbh 2025 with innovative and sustainable lighting solutions. The project encompassed the illumination of the sacred Viman Mandapam, the iconic Shastri Bridge, and the deployment of industry-leading solar lights across the Kumbh Mela grounds.
Innovation at its best: One of its kind façade lighting at Viman Mandapam Signify transformed the Viman Mandapam, a sacred structure at the heart of the Kumbh Mela, into a breathtaking spectacle of light and color with Philips Uni dynamic color-changing linear grazers and flood lights, creating a layered lighting design that accentuates its architectural beauty, achieving a volumetric illumination. While the installation presented unique challenges, including working at height, navigating intricate carvings, and minimizing drilling to preserve the structural integrity of the Mandapam, the multi-layered lighting approach allowed for dynamic control, creating an immersive and spectacular lighting experience for devotees.
A beacon of light: Illuminated Shastri Bridge as an icon of unity and devotion Signify also illuminated the iconic Shastri Bridge, a vital link connecting Prayagraj to Varanasi with Philips Uni dynamic color-changing RGBW linear grazers and flood lights used at the Viman Mandapam. The innovative lighting highlights both the horizontal deck and vertical columns of the bridge, creating a balanced and harmonious lighting design. The DMX-controlled fixtures allow for a multitude of lighting themes and effects, transforming the bridge into a vibrant symbol of the city.
The green glow: Maha Kumbh lit up with industry-leading solar lights The introduction of the solar hybrid installation at such a large-scale event set a significant milestone for the adoption of renewable energy solutions in India. Underscoring its commitment to sustainability, Signify deployed SunStay Hybrid solar lights that boast 175 lm/w efficiency throughout the Kumbh Mela grounds. The light’s robust, pressure die-cast housing ensures durability, while the hybrid design guarantees 100% lighting throughout the night, even in foggy conditions. This initiative is a step forward with solar energy, sustainably meeting the lighting needs of large-scale events and ensuring brighter paths for the devotees. Mr. Girish K Chawla, Head of Professional Business, Signify Geater India, said, “In line with our #BrighterLivesBetterWorld vision, we at Signify are proud to provide sustainable lighting solutions at one of the largest Hindu pilgrimages in India, Maha Kumbh 2025.
This one of its kind mega-festivals, by UP government, Prayagraj Mela Administration, UPSTDC, UPPCL and UP tourism is truly recommendable. We believe that sustainable lighting can play a crucial role in creating a brighter and greener future. Our efforts at the Maha Kumbh serve as a testament to this belief, demonstrating how innovative lighting solutions can contribute to large-scale events while promoting environmental stewardship.
We will continue to bring more such innovative and sustainable lighting solutions to communities across India.” An initiative by the Uttar Pradesh government, Maha Kumbh Mela 2025, in Prayagraj, is marked by significant celestial configurations occurring every 144 years, enhancing its spiritual importance. Signify is delighted by the positive feedback we have received so far on the Maha Kumbh 2025 lighting project, and we are sure to get a similar response from the crores of devotees expected to attend the event by February 26th. The project’s success underscores Signify’s commitment to innovation, sustainability, and creating positive impacts on communities.
The EPB system enables ZF to continue to deepen its presence in India
ZF, a global leader in driveline and chassis technology has announced the start of production of its Electric Park Brake (EPB) system in India. This debut comes through its integration into a recently launched all-electric vehicle, for a leading Indian OEM, marking a significant milestone for ZF’s e-mobility and innovation strategy in the Indian passenger car segment.
This start of production is the first ever for ZF’s EPB in a passenger vehicle in India, reinforcing the company’s commitment to delivering advanced mobility solutions tailored to regional markets. The EPB system supports India’s growing shift towards electrification, safety, and next-generation vehicle technologies. It also aligns with ZF’s strategy of “Make in India for India and the World”.
ZF’s EPB is engineered to provide cl-ass-leading performance in low drag and noise, vibration and harshness (NVH), contributing with its ability to improve fuel economy. Additionally, it represents a significant step in the electrification of mechanical systems, and when integrated with other vehicle systems, it enables advanced functions.
The EPB also enhances driver safety by allowing two-wheel anti-lock emergency stops and providing convenient activation with a simple touch of a button. The EPB isn’t just about parking — it is fully integrated into the brake system. It features dynamic actuation and brake pad wear sensing, while minimizing degradation associated with traditional mechanical systems.
Its modular architecture enables scalability across vehicle segments, from passenger cars to light commercial vehicles and light trucks – offering Indian OEMs both performance and flexibility in vehicle design.
Speaking on the development Akash Passey, President ZF Group in India said, “The SOP of ZF’s first Electric Park Brake in India, on a product like the all-new EV car platform, embodies ZF’s commitment to offer leading mobility solutions for local requirements. With advanced systems like the EPB, we are not only enhancing vehicle safety and performance but also supporting Indian auto makers in providing world cl-ass and safe products in India.”
As an industry leader in braking technology, ZF offers a range of park brake solutions including the integrated park brake through to full EPB systems. ZF continues to be on the cutting edge of innovation, with more than 250 million EPB callipers on world roadways, while offering the most comprehensive portfolios of purely electronically controlled steering, brakes and damping systems for software-defined vehicles
The EPB system enables ZF to continue to deepen its presence in India, bringing globally benchmarked technologies to the country’s evolving mobility landscape.