Religious Tourism on the Rise: Madhya Pradesh Welcomes Over 11 Crore Visitors in 2023


Renowned for its rich cultural heritage, glorious history, breathtaking natural beauty, diverse wildlife, and spiritual experiences, Madhya Pradesh welcomed over 11 crore (110 million) tourists in 2023, setting a new record for the state. This remarkable achievement marks a significant milestone in Madhya Pradesh’s tourism industry, surpassing pre-COVID levels and establishing the state as a premier tourist destination in India.

The year 2023 witnessed an influx of 11.21 crore (112.1 million) tourists to Madhya Pradesh, showcasing a remarkable growth compared to 2022’s 3.41 crore (34.1 million) visitors. Ujjain, one of India’s holiest cities, emerged as the most popular tourist destination in Madhya Pradesh, attracting over 5.28 crore (52.8 million) pilgrims and tourists. Five out of the top ten most visited destinations in the state are renowned religious sites, including Ujjain, Maihar, Chitrakoot, Omkareshwar, and Salkanpur, highlighting the growing appeal of spiritual tourism. Landmark projects like Mahakal Lok in Ujjain and Ektma Dham in Omkareshwar have played a pivotal role in attracting more visitors to the state. It is noteworthy that 24th May is the foundation day of Madhya Pradesh State Tourism Development Corporation (MPSTDC), this day is also celebrated as Madhya Pradesh Tourism Day.

Shri Sheo Shekhar Shukla, Principal Secretary, Tourism & Culture & Managing Director, MP Tourism Board said “The record-breaking tourist arrivals are a testament to Madhya Pradesh’s immense appeal as a diverse and enriching travel destination. Our unwavering focus on developing infrastructure, promoting religious tourism, and showcasing our unique cultural heritage has been instrumental in attracting visitors from across India and the globe. We are committed to further enhancing our tourism offerings and ensuring that Madhya Pradesh remains a top choice for travellers seeking memorable and enriching experiences.”