Stubble burning has long been a significant environmental concern, particularly in North India, contributing to severe air pollution and impacting public health. However, amidst these challenges, there’s a growing movement among farmers to adopt sustainable agricultural practices that not only protect the environment but also enhance productivity and livelihoods.
On the occasion of National Farmer’s Day, we bring you inspiring stories of farmers from Punjab, Haryana, and Western Uttar Pradesh who are championing change. With the support of progressive initiatives by FMCG companies like ITC, these farmers have embraced innovative methods such as crop residue management, eliminating the need for stubble burning and promoting soil health.
Here are a few powerful voices from the field:OL
- Jaswinder Singh, Bhullarai Village: “In the past, we burned stubble because it was the quickest solution. But today, I see the difference in my yield, my cost savings, and the cleaner environment around me. This is the future of farming.”
- Nachattar Singh, Khukrain Village: “By adopting these technologies, I am not only increasing my profits but also contributing to a cleaner environment.” Nachattar saw his wheat yield rise from 19 to 21 quintals per acre, cultivation costs drop by 27%, and successfully eliminated stubble burning, benefiting both the environment and his farm’s financial health.
- Mota Singh, Kanjli Village: “The improvements are astounding.” After facing water stagnation that affected his wheat yield, Mota adopted residue management practices and built a rainwater pond, leading to a 28.57% increase in wheat yield, from 14 to 18 quintals per acre. He now champions sustainable practices for future generations.
These testimonials highlight how innovative farming practices are transforming the agricultural landscape, ensuring economic and environmental sustainability for the farming community. The collaboration between farmers and FMCG companies like ITC are paving the way for a cleaner, more productive, and sustainable future.RP at Prism Johnson reflects our commitment to delivering value-driven solutions tailored to the cement industry. Our integrated platform provides unparalleled data visibility and workforce management capabilities, empowering Prism Johnson to maintain its leadership in building materials.”