Westland Business has recently released the new book by renowned brand coach, bestselling author, and marketing expert Ambi Parameswaran titled Marketing Mixology: Four Essential Ingredients for Marketing Success. A masterclass in navigating the chaos of contemporary marketing, this book is a must-read for anyone looking to stay relevant, resilient, and razor-sharp in a world that moves at the speed of a swipe.
In Marketing Mixology, Parameswaran distils over four decades of experience into a neat cocktail of clarity and strategy-breaking marketing down into four essential skills that every marketer needs, to not just survive, but thrive. Whether it’s a young professional entering the world of marketing or a seasoned leader recalibrating for the digital age, this book offers practical insights, case studies, and bite-sized lessons to future-proof the marketing mindset.
About the Author
Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. He is a featured speaker at corporate events, a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on personal branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion).
He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years, turning independent, he has served as a member director on corporate and advisory boards, as a brand coach to small and large brands and as a mentor to exciting new businesses. He has, through his career and beyond, worked on iconic brands like Tata, Wipro, Zee, TCS, Amul, Tropicana, Pepsico, LIC, Santoor, Sundrop, Abbott, J&J, ITC and so on.
Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.
Ambi’s columns appear regularly in Business Standard and in several other business publications, including Economic Times and The Hindu BusinessLine. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta, an AMP Graduate from Harvard Business School, a PhD in Management from Mumbai University and a CFI-certified CEO coach.