The unimaginable with ‘India’s Biggest In-Game Wedding,’ turning the digital battlegrounds of Battlegrounds Mobile India (BGMI) into the venue for a Grand Shaadi celebration that has captured the internet’s heart.
At the centre of it all are Tanupreet and Jaspreet, a young couple from Meerut who first met while playing BGMI and fell in love through the game’s built-in social features. Transforming match-making into matchmaking, BGMI celebrated their journey through a three-day virtual wedding extravaganza — complete with Mehendi, Sangeet, and now a Grand Shaadi celebration, with fans invited to join the festivities through a heartwarming wedding video premiering on BGMI’s Instagram on April 11, 2025.
BGMI has also extended the celebration to its 200M-strong community with the launch of the ‘Shaadi Duo’ event, inviting players across India to team up, earn rewards, and explore its ‘Synergy, Connection Requests, and Love’ features that brought two gamers together for life.
A Celebration of Indian Culture – Inside the Game
“BGMI today is not just about playing – it’s about belonging” said Srinjoy Das, Associate Director and Lead of Marketing at KRAFTON India. He added “This is one of our most emotional and culturally rich campaigns yet that brings together fashion, music, relationships, and storytelling all inside a game. It’s a wedding – but also a powerful metaphor for how BGMI brings people together”
“BGMI gave us more than just a game – it gave us each other,” shared Tanupreet and Jaspreet. “From random team-ups to a real bond, we never imagined it would lead to this. To be married inside the game that introduced us is beyond special.”
The wedding video captures the emotional and whimsical journey of the couple – from their first in-game meeting to their Synergy milestone– culminating in a dream ceremony inside the game they both love. Dressed in custom BGMI-themed wedding outfits designed by legendary fashion designer Ritu Beri, flanked by virtual friends, and surrounded by familiar in-game environments reimagined as wedding venues, Tanupreet and Jaspreet’s story proves that sometimes, a Chicken Dinner leads to forever.
A Wedding Like No Other – In-Game Mehendi, Sangeet, and the Grand Shaadi
The three-day festivities kicked off with a Mehendi on April 8 and a high-energy Sangeet on April 9, featuring a special virtual performance by renowned singer Benny Dayal, marking his debut inside a game. Bollywood director Karan Johar & Olympic gold medallist Neeraj Chopra joined the celebrations – with humorous posts about their FOMO: “Mera invite kaha hai?” along with popular gamers like Mortal, Scout, Mamba, Kashvi, and influencers including Tanmay Bhat, Purav Jha, Meethika Dwivedi too posting about the campaign on Instagram. The campaign lit up social media, with fans raving about the couple’s journey and the immersive execution that turned a video game lobby into a wedding mandap.