In an endeavor to empower the underserved youth of India, mPokket – the leading digital lending platform for millennials – hosted the #mPokketIdols contest. The mega contest emerged as an exciting opportunity for the youth to showcase their exceptional talent and compete for a cash prize of Rs1 lakh. The contest not only recognized exceptional skills and rewarded talented individuals but also served as a platform to empower the youth and inspire them to pursue their dreams.
The winner, a first-year college student, Suvrat Jain from Jaipur, received the grand prize of Rs 1 lakh from Gaurav Jalan, CEO & Founder of mPokket, for his exceptional talent and dedication for playing guitar and singing. Additionally, mPokket recognized the first runner-up Paramjeet Kaur with the Brand’s Choice award, presenting them with high-quality speakers from BOAT worth Rs 4K as a special recognition for their performance in mono acting. Moreover, all participants received Amazon vouchers as a token of appreciation for their efforts. The contest received more than 100 entries with over 1 million views and received a 106% spike in followers in just a week of the launch.
Emphasizing the significance of empowering the youth in driving India’s growth and progress, Gaurav Jalan, CEO & Founder of mPokket,said, “Our primary objective at mPokket is to eliminate the financial barriers that impede the growth and aspirations of the youth. This is why we are thrilled by the overwhelming response to the contest. The tremendous participation is a testament to the immense talent that resides within our country. mPokket remains firmly committed to empowering college students and young working professionals in India. We are proud of the exceptional performances of these participants and thank our followers for their enthusiastic engagement and support.”
The contest tagline, “Ab Sapne Huye Sach”, resonated with participants from diverse backgrounds, who revealed their talent in singing, dancing, playing musical instruments, mono-acting, mimicry, and more. Contestants were asked to create and share videos of their talent, which captivated the hearts of the audience. To add extra excitement to the contest, mPokket collaborated with renowned influencers, Luv Juyal, Panvelkars Crew, and Abdul Mukhri, as part of the campaign. Their involvement inspired further participation, fostering a vibrant community of aspiring talent.
To ensure fairness and transparency in the judging process, mPokket invited its social media followers to vote for their favorite contestants using Instagram polls. Entries attracting the highest engagement, including likes, comments, and views were showcased on mPokket’s Instagram stories. The social media followers chose between “Yes” and “No” for each participant and the entry that garnered the most votes emerged as the winner.
mPokket’s commitment to empowering the youth extends beyond this contest. With a core mission to facilitate financial independence for the youth, mPokket provides instant personal loans specifically tailored for college students and young professionals. This allows them to pursue their dreams and aspirations without the burden of financial constraints. Through initiatives such as the #mPokketIdols contest, mPokket is dedicated to fostering a supportive and nurturing environment for passionate youth, empowering them to pursue a specific passion and realize their full potential.