Tuesday, May 30, 2023

Led by SAUCE VC Fueling Growth in the Passion Economy Bangalore, India – May 23, 2023 – KREO, a pioneering consumer electronics brand catering to gamers and creators, announced today the successful completion of a seed funding round, raising INR 6.5 Cr in a combination of equity and debt financing.

The funding round was led by SAUCE VC, a renowned consumer venture capital fund, with a significant contribution from other notable investors including the Chona Family Office, Revant Bhate (Co-founder at Mosaic Wellness), Bala Sarda (Founder at Vahdam Teas) and Nikhil Bhandarkar (Co-founder at Panthera Peak Capital). KREO, founded in late 2022, is making waves in the passion economy space by offering innovative and accessible electronics for India’s burgeoning community of content creators and gamers.

Led by Ishan Sukul, Niraj Chitnis, and Himanshu Gupta, KREO has quickly established itself as a disruptive force in the gaming and content creation industry. With a growing portfolio of 10 cutting-edge products, KREO is set to launch over 50 groundbreaking solutions for gamers and creators in the next 12 months. The recent funding injection will fuel brand building, facilitate product development, support growth initiatives, and enable the expansion of the KREO team.

Yash Dholakia, Director of SAUCE VC, expressed excitement about the potential for industry and company growth, stating, “We are thrilled by the rapid expansion of the creator and gaming space in India. KREO’s founders have demonstrated exceptional acumen in understanding this consumer segment and translating it into affordable yet innovative and beautifully designed products.

We see KREO as a unique opportunity to build a brand that stands out in the rapidly growing electronic consumer devices market.” Co-Founder and CEO of KREO, Ishan Sukul, a gamer himself, said, “Having spent countless hours immersed in PC games and crafting and sharing memes on social platforms, I recognized the lack of high-quality, user-friendly products available. At KREO, we strive to equip gamers and content creators with top-notch hardware solutions while fostering a sense of community where our users truly feel a part of something greater,” Sukul added.