Tuesday, May 30, 2023

 Samsung, India’s largest consumer electronics brand, has announced a bigger and better ‘Blue Fest’ 2023, launchinga new line-up of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators that come with India-centric design patterns and bringing in Wi-Fi enabled Bespoke Microwave to India. Along with these new launches, consumers can also get exciting offers on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars and dishwashers.

This summer, Blue Fest 2023 is aimed at giving consumers an opportunity to upgrade their living spaces with latest in-home entertainment and cooling appliances as well as allowing them to do laundry in style. 

The new exquisite designs of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators have been especially crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea and Black Matt in Frost Free Refrigerators and Himalaya Poppy and Orange Blossom in Direct Cool Refrigerators.

Designed for modern Indian consumers, the all new Wi-Fi enabled Bespoke Microwave with SmartThings app enables consumers to monitor and control the microwave’s functions and settings anytime, anywhere with Wi-Fi connectivity. These microwaves come with a minimalistic and sophisticated design in Charcoal Gray and Clean Navy colours. Also, with all new simple UX control panel, it is designed to be extremely simple and comfortable to operate. It also comes with Samsung’s popular Masala and Sun-dry recipes along with traditional Indian cooking options, offering a wide range of cooking menus.

That’s not all, during the offer period consumers can get up to 25% cashback and an additional 10% cashback on Samsung Axis Credit Card, a free Soundbar worth INR 99,990, bezel worth up to INR 9,990, limited period special offers, easy EMIs with zero down payment and much more. These offers will be valid till April 30, 2023, at all leading consumer electronics retail stores across the country, and on

Consumers want to own televisions and home appliances that give their home an edge while also offering convenience through technology and energy savings. Our Blue Fest 2023 is aimed at enabling consumers to up their home aesthetics game this summer by owning premium Samsung Appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India. 

Samsung is offering 20-year warranty for the first time on Digital Inverter Motor used in its washing machines and Digital Inverter Compressor used in its refrigerators. This initiative by Samsung brings peace of mind to customers by increasing the reliability and durability of products, and further strengthens its commitment to reduce e-waste, promote sustainability and offer consumers not only high-quality and durable appliances but also to promote a sustainable lifestyle for them. Samsung’s advanced Digital Inverter Compressor and Digital Inverter Motor showcase the company’s investment in quality and sustainability, ultimately gaining consumers’ confidence.