Tuesday, May 30, 2023

Indian tyre major JK Tyre & Industries entered the fast-expanding luxury car segment with the launch of ‘Levitas Ultra’ range of tyres. The new range of ‘Levitas Ultra’ designed for premium cars was unveiled for the western region by Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd in Mumbai today.

With the healthy revival of the economy, the Indian automobile industry is witnessing an uptick in demand of luxury cars, with the market having grown by nearly 50%. JK Tyre with the entry of ‘Levitas Ultra’ is well poised to capitalize on this growth by timing it with the growing requirements in the market.

Tested extensively in Europe and India, these Ultra High Performance [UHP] tyres offer best-in-class functionality across key aspects – utmost comfort, low noise and high durability. Perfected for Indian road conditions and climate, the Levitas Ultra range is offered in seven sizes, ranging from 225/55 R16 to 245/45 R18 for premium cars which will help further establish the brand. Further, JK Tyre plans to enlarge its portfolio of ‘Levitas Ultra’ by introducing it in 19 to 22-inch tyre range, to cover the entire gamut of luxury cars. In its constant endeavour to enhance the sustainability quotient and offer state-of-the-art products to the Indian customers, the Levitas Ultra has been rated 5 Star for fuel savings.

At the launch, Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd. said, “We have always been committed to providing our customers with cutting-edge technology-driven products. With Levitas Ultra, we are pleased to enter the premium car tyre space for the  luxury car owners. These UHP tyres are proof of our unwavering commitment to providing matchless performance across all key parameters of this niche category, including ride and handling, grip levels, noise reduction, and braking. The Levitas Ultra range is specially designed for Indian road conditions and have a high potential to become the preferred choice of the country’s premium car users.”