Wednesday, March 29, 2023

Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has signed renowned fitness influencer and athlete Tarun Gill as its Brand Ambassador. As part of this association and one of the biggest deals in the fitness industry, Tarun will be spearheading several initiatives for the brand in the space of health, wellness and nutrition and also appear in multiple campaigns which will run across multiple platforms promoting the brand. The regional connection coupled with the immense popularity of Tarun Gill in the fitness arena will help the brand create solid footholds and increase brand recall as well as market share especially in Tier 2 and Tier 3 cities. This partnership also showcases the brand’s commitment to the local and regional athletic scene and drives the message of healthy supplements for active lifestyle & good health.

After working with leading corporates, Tarun took up fitness as a full-time career, becoming India’s first full time fitness Youtuber and his transformation has won him accolades globally. With a fan base of over 10 million across his social networking platforms, Tarun Gill has inspired many with his fitness journey and is a classic example of willpower and determination. His interviews have garnered more than 10 billion views and have changed the lives of over 200 Indian athletes helping them with sponsorships and recognitions. In his YouTube talk show TG Talks, Tarun has featured over 500 Indian athletes cutting across all sports including bodybuilding, wrestling, kabaddi, and athletics. Tarun had also launched India’s biggest fitness league, IFL, along with Bollywood actor, Suniel Shetty.

Muscle and Strength India, which currently has 25 stores spread across multiple cities has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof. These products are used for athletic performance, fitness and overall wellness. The company is looking to expand aggressively in the country through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.

Speaking on the association Mr. Praveen Chirania, Founder, Muscle and Strength India, said, “We needed a credible face who could help people understand the role of supplementation in addition to balanced diet. We are immensely happy to have Tarun Gill onboard as our brand ambassador who has carved a distinctive niche of himself in the fitness sector and hence our association with him is a natural choice. His transformation in recent times has been truly inspirational to many across the globe. His versatile, vibrant, energetic and lively personality knits a perfect horizon and panache for our brand. This association aligns with our plan to further fortify our footprint across the country, especially in tier 2 and tier 3 cities where he has a strong fanbase and create many more captivating stories fuelled by healthy fitness supplements & nutritional products.”