Wednesday, March 29, 2023

 Fabindia, India’s leading lifestyle brand, has launched a fun, quirky social media campaign called “Find Your Gulabo” this month. Taking inspiration from Pantone’s colour of the year, Viva Magenta, they are urging the community, creators, followers, members and collaborators to #findyourgulabo, find your passion, find your spark, all in the shades of gulabo and be fab! Colour is a universal visual language and this particular colour that we call Gulabo embodies the spirit of life.

With the motivation of bringing the energy and enthusiasm back to life; Fabindia is excited to see how their community finds their gulabo; their joy, their enthusiasm, their spark into everyday living. This week-long campaign beginning 10th February, 2023 can be seen on their Instagram page has gone Gulabo!

Dipali Patwa CMO- Head of Brand, Digital & Community of Fabindia says,

“Gulabo (Viva Magenta) represents authenticity, self-expression and joy in 2023. Viva Magenta is a colour rooted in nature that is feminine yet fearless. Its exuberance represents optimistic celebrations and its warmth opens the horizons to the digital and physical worlds. We love to connect with our community to engage and share little bits of their everyday life. Find Your Gulabo campaign is a fun opportunity to embrace the zest for life and share your everyday joy wearing the color pink.

Social Commerce is moving towards an experience that entertains, enables and connects which allows for product discovery in a much more realistic way focussing on our community, followers and creators choosing and showcasing their favourite products. Community drives discovery and entertainment drives action. With this campaign, we aim to do just that and want everyone to embrace their joy and share that with us.”