Wednesday, March 29, 2023

Santosh Iyer, MD & CEO, Mercedes-Benz India, Yashwant Jhabakh, Chairman, Mahavir Group and Thomas Alex, MD & CEO, Coastal Star, inaugurated Mercedes-Benz India’s first integrated 3S Sales and Service Experience Center

Sustainable: First time for a luxury brand in Kerala, Coastal Star runs on more than 70% sustainable energy powered by solar panels

180 kW Ultra-Fast Charger: The Coastal Star experience center houses a 180kw Ultra-fast DC charger

  • Largest luxury car service bays in Kerala: This 27-bay workshop includes 15 Preventive Maintenance & General Repairs and 11 Body & Paint bays. In addition to this, there are 7 supporting bays, making it a total of 34 Bays. With this vertical service facility, ‘Coastal Star’ can service over 10,000 cars in a year.
  • Kerala remains an important market for Mercedes-Benz India with sales growth of 59% in CY 22
  • Top-End vehicles segment comprising AMG, Maybach grew by 30% YoY
  • Mercedes-Benz Coastal Star MAR20X sales and service experience center: Dedicated EQ Display, AMG Performance Center and exclusive Top End Vehicle (TEV) Display
  • Area: 50,000 sq. ft | Integrated Spare Parts Area of 10,000 sq. ft | All models of Mercedes-Benz India on display
  • Coastal Star is strategically located and has proximity to the city and the Business Hubs
  • Customers can avail “Premiere Express Prime” service: A unique service offering customers a turnaround time of 3 hours
  • Mercedes-Benz is now present in 47 cities across India with a strong network of over 123 touchpoints

Kochi: India’s largest luxury carmaker Mercedes-Benz today, inaugurated its first integrated 3S MAR20X Sales and Service Experience Center in Kochi. The world-class 50,000 sq. ft Mercedes-Benz Coastal Star ‘MAR20X Experience Center’ with its dedicated EQ Display, AMG Performance Center and Exclusive Corner for Top End Vehicle (TEV) Display, is strategically located in Kochi’s automotive hub with proximity to south and central Kerala. The exclusive new car delivery area of Coastal Star with its sound, light and visual show creates a personalized and celebratory experience for Mercedes-Benz customers. 

Providing a luxurious and immersive brand experience to customers, the new integrated experience center of Coastal Star underpins Mercedes-Benz’s modern retail format, MAR20X, highlighting the four pillars of Design, Architecture, and Customer-oriented processes and Digital enhancements.

Inaugurating Kochi’s new luxury destination, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “We are highly excited to inaugurate Mercedes-Benz India’s first-ever integrated 3S MAR20X Experience Center in Kochi. This state-of-the-art luxury center is equipped with world-class technology and a dedicated workforce with global expertise, underlining the importance of the Kerala market and Mercedes-Benz India’s long-term commitment to our customers here. Mercedes-Benz is highly invested in Kerala, and we have the most experienced Franchise Partners with unmatched experience in the automotive domain. We are thrilled with the robust growth of Mercedes-Benz brand in Kerala, especially in the Top End Vehicle and AMG segment. The emergence of successful enterprises and businesses fueled by the rising aspiration among young clientele for a Mercedes-Benz, have firmly driven the brand’s growth trajectory in this market. We are confident Coastal Star will leverage Kerala’s luxury car market potential and create an unparalleled luxury experience for our customers.”