B Capital’ a multi-stage global investment firm, has today announced the release of a three-part animated video series across its owned digital platforms to shed light on Asia’s B2B e-commerce industry and how technological innovation can help sustain its growth trajectory.
The video series is part of B Capital’s marketing campaign targeted at commerce brands, suppliers, retailers and startups operating in Southeast Asia. Produced by B Capital’s Platform team, the three-part series aims to highlight the importance of using technology to enhance existing relationships, ensuring product-market fit, and futureproofing to grant B2B players greater visibility across the value chain. Additionally, B Capital aims to raise awareness of the rising prominence of the B2B commerce industry and build connections between the firm’s portfolio companies and industry stakeholders with the end goal of generating solutions that can benefit the wider ecosystem.
