Sunday, March 26, 2023

coto, a social community app exclusively for women to have authentic and interesting conversations with each other in their own digital space announces Eleni Kitra, Founder of PeopleFirst as Advisor for the MENA Region. With an experience of 23+ years, Eleni will focus on establishing coto as the platform that is powering the Creator Economy for women and use her strategic foresight to set in motion the strategy for coto’s expansion in the MENA region.

Eleni is a well-established Business and Tech Executive, a Start Up Mentor, DEI Advisor, and a global speaker with expansive expertise in Business Management and Marketing, having led business development in multiple industries and markets. Speaking on her appointment Eleni said, “It is commendable to see how coto is shaping a powerful narrative for women through its progressive app. Poised to be one of the biggest community platform for women by women, I am so glad to be playing a part in a key market of focus. I look forward to driving growth by building a robust community of driven creators and micro-entrepreneurs.

I believe we will create impactful agents of change, who will challenge gender stereotypes.” Aparna Acharekar, Co-Founder, coto, shared, “coto is changing the way social communities allow content creation, consumption, and monetization globally for women. We are proud to have a seasoned professional like Eleni lead our purpose as an advisor in the MENA region. Her deep understanding and firsthand experience of regions’ ethnic nuances and ecosystem works excellently in onboarding the community and building awareness on benefits of a safe space for women online.

Galvanizing talent from this region promises to usher in a new wave of progressive and economic opportunities in the region, which we are really looking forward to.” Previously, Eleni was leading the Strategic Business Development for Automotive and Mobility in the MENA region, for the Meta family of apps, including Facebook, Instagram, WhatsApp, Messenger, among others. She is also a renowned global leader in supporting women in Tech and spearheading women@leadership. She has worked in various positions for advertisers, publishers, and agencies.