Wednesday, March 29, 2023

The 11th edition of ‘One Ride’ was celebrated globally across 50 countries where motorcycling enthusiasts of all ages from diverse regions and social identities come together for a ride. India’s largest cause led ride witnessed participation from over 15000 riders from across 500 cities. The theme, ‘One World | One Mission | One Ride’ for this year’s ride, is deeply rooted in Royal Enfield’s social mission of encouraging Responsible Travel practices. 

UNESCO and Royal Enfield flag off ‘The Great Himalayan Exploration’

UNESCO (United Nations Educational, Scientific and Cultural Organisation) and Royal Enfield, flagged-off ‘The Great Himalayan Exploration’ ride at the iconic Victoria Memorial in Kolkata. This unique partnership aims to contribute to the documentation, preservation and promotion of the Intangible Cultural Heritage of India.  Drawn from all over the Indian motorcycle-riding community, these riders will spend two weeks documenting specific Intangible Cultural Heritage practices that have been identified by a research team in collaboration with UNESCO.

The Royal Enfield Continental GT Cup return with Season 2

Royal Enfield GT Cup returned with an exciting season 2 with Pro and Amateur series this year. A high adrenaline race weekend concluded at Kari Motor Speedway, Coimbatore on September 16th, 17th and 18th 2022.

Royal Enfield’s Art Of Motorcycling goes global with the introduction of NFTs

In a unique first, Royal Enfield announced the launch of its NFTs featuring ten winning artworks from its ‘Art Of Motorcycling’ (AOM) programme. Ten exclusive NFTs of the winning designs from the last two seasons are being introduced as NFTs to further encourage the riding community to express their art globally through a digital medium.

Royal Enfield reinforce flat track pedigree with second consecutive championship win at the 2022 DTRA “Flat Track Nationals” Twins Class

Royal Enfield celebrated their very first back-to-back championship victory, securing the top two places of the podium in the DTRA (Dirt Track Riders Association) flat track ‘Twins Class’ category.  Factory riders Gary Birtwistle and Paul Young  battled for victory in the final round of the 2022 DTRA “Flat Track Nationals” Twins Class at Greenfield Dirt Track, resulting in a convincing 1st for Birtwistle and a close 2nd place for Young, giving Royal Enfield a double podium for the 2022 championship honors.