Tuesday, June 6, 2023

 Samsung, India’s largest and most trusted consumer electronics brand, unveiled its EcobubbleTM range of fully automatic top load washing machines to complement modern lifestyle laundry needs while making washing clothes more efficient. With Ecobubble and Digital Inverter Technology, this range is designedto ensure up to 20% better fabric carewhile saving energy during each wash.

Ecobubble™ is a perfect blend of Samsung’s BubbleStorm™ and DualStorm™ technologies to offer a superior wash quality. While BubbleStorm™ mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, DualStorm™ pulsator creates a strong water flow inside the drum for effective cleaning.

The new range, with Hygiene Steam with in-built heater washes clothes at 60°C to eliminate up to 99.9% bacteria from the fabric. Not only that, it is effective in removing stubborn and oily stains from clothes without the need of any time-consuming pre-treatment.

Engineered to make laundry chores less tedious, the SuperSpeedTM technology washes each load in just about 29 minutes, cutting laundry time by 40%.

“At Samsung, we focus on introducing innovative products that add value to users’ lives by providing a connected living experience. The new EcobubbleTM range is designed to cater to the growing consumer demand for anti-bacterial, energy-efficient and large-capacity washing machines. With multiple best-in-industry features, we are confident that the new range will address the needs of the consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The new range of EcobubbleTM fully automatic top load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App using Wi-Fi. It comes with features such as Laundry Recipe for selecting optimal wash cycle, Laundry Planner for scheduling the laundry and HomeCare Wizard for energy monitoring and troubleshooting. SmartThings App offers additional wash programs including the ‘Sari’ cycle which has been specially curated for India.

The new line-up also comes equipped with a unique SpaceMaxTM technology which creates more space inside without increasing the external dimensions. It is available in 9kg and 10kg capacities.

The Digital Inverter Technology saves up to 40% energy and reduces the noise significantly during washing cycles and offers long lasting durability. The Digital Inverter Motor in the new line up comes with a 12-year warranty.