The world of smart fitness devices and gadgets continues to grow with each passing day. And while it may seem overwhelming, these creations can truly up your workout game to the next level. cultsport, the smart fitness product brand, recently launched a digital campaign “MOVE”, to promote its ‘smart’ range of apparel, cycles and home equipment. Conceptualized by LEAP and executed by Supari Studios, the campaign aims to officially launch cultsport and establish it as one of the finest fitness brands in the country.
For this campaign, Supari Studios produced a unique and captivating series of 3 ad films that engage the audience with its smart visuals. The films are aspirational and high on energy, and focus on each category cultsport offers. Ranging from apparel to outdoor cycles and home workout equipment, the campaign highlights the ‘smart’ features of these products while making the audience believe why they are the better and smarter choice
