INDIAN NEWS & TIMES

Saturday, December 3, 2022

Macmerise, the go-to destination for consumer electronics and celebrity & influencer merchandise brand, joins hands with PVR Cinemas, one of the leading multiplex chains in India to launch the official merchandise of the brand-new Marvel movie “Doctor Strange in the Multiverse of Madness” which is a sequel to the 2016 film Doctor Strange. The merchandises are available exclusively on the PVR app that will see die-hard fans of the franchise don these goodies/items as they enjoy one of the most eagerly-awaited Marvel movies of the year.

Starting at INR 199/- onwards, the varied range of the official merchandise, available on the PVR app includes t-shirts, headphones, mobile cases, sipper bottles, speakers, and fridge magnets respectively. With the fandom for Marvel movies such as The Avengers,

Spiderman soaring to new heights, audiences, who purchase tickets for Doctor Strange in the Multiverse of Madness, will have the chance to stand out as they watch the movie in their favourite merchandise.

The ceaseless appetite to chase excellence has seen Macmerise go full steam ahead and collaborate with leading brands across sectors. With the aim to take movie merchandising to the next level, MCD looks to make waves in the industry by associating with a multiplex giant in the country.

Sharing her thoughts about the association, the Chief Marketing Officer of Macmerise Celfie Design Pvt Ltd, Binal S. opines, “We are really very excited to be the official merchandise partner of PVR Cinemas, which is one of the leading theatre brands in the country, for the latest Marvel Studio release. We already have an association with Disney Marvel as their license holder for merchandising and now this association with PVR will get us closer to all the Marvel movie fans who will enjoy their favourite superhero movie with trendy merchandise from Macmerise.

We look forward to making movie merchandising bigger and our long-standing association with PVR, which will see us engage cinema-goers with official merchandise, will take us one step closer to our goal.”