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First Microbiological Standard for Water Treatment Devices launched Leading Indian manufacturers to adopt standards that match global norms Water Quality Seal released to certify compliant units Mumbai, 22 nd May 2015: – The Water Quality India Association (WQIA) has launched the first ever microbiological standards to certify household water treatment devices for consumers in India.

These standards have been specifically developed for Indian conditions and match global norms. WQIA also released a Quality Seal that will help consumers choose water treatment devices that meet these standards. Leading water purifier manufacturers have pledged to adopt these standards.

This development marks an important step towards ensuring genuine standards for water quality in a country where water borne diseases are a major health hazard. Statistics compiled by the United Nations show that over one lakh people die of water-borne diseases annually in India. It is reported that groundwater in one-third of India’s 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. About 65 mil

lion people have been suffering from fluorosis, a crippling disease due to high amount of fluoride and five million are suffering from arsenicosis in West Bengal alone, due to high amount of arsenic. The World Bank estimates 21% of communicable diseases in India are water related. Of these diseases, diarrhoea kills more than a 1000 people in India every day. The highest mortality from diarrhoea is in children under the age of five, highlighting an urgent need for focused interventions.

Water Treatment Devices meeting WQIA standards are required to demonstrate effectiveness to eliminate all three types of disease causing organisms of concern (Bacteria, Virus & Parasites), over an extended period of its life. Certified devices are also required to alert the user when repair or replacement is due and if any residue in treated water from the device is safe. More than 10 Indian Water Purifier manufacturers have pledged to adopt these standards.

These include leading brands like Eureka Forbes, Kent RO, Alfa UV, Filtrex, AO Smith, Ion Exchange, Luminous, Tata Swachh among others. Together these WQIA members represent more than 70% of water purifier sales in India. The WQIA members also stressed on the need to ensure that all water purifiers sold in India meet these norms. The members urged the government to take adequate steps to ensure that purified drinking water norms are mandated to ensure reliable sources of drinking water for consumers.

The WQIA standards have been developed after rigorous testing – keeping in mind Indian conditions. The WQA started its India Task Force six years ago to develop product testing standards for Indian water treatment products. It stressed on the need for also recognizing non-bacterial pathogens such as viruses and protozoa and their removal.

Stress was laid on the fact that it is utmost responsibility of the industry to make the consumer aware of the conditions in which the drinking water treatment device would work effectively and clearly indicate the types of water that need to be avoided for use with the particular treatment device. These new standards are likely to make a significant impact on the industry, and to raise consumer awareness to a higher level.