Oxemberg has roped in super star, nawab of Pataudi – Saif Ali Khan as the brand ambassador for their glamorous ready to wear apparel – Oxemberg from the house of Siyarams. Saif Ali Khan will endorse the Formal & Semi-Formal range in Oxemberg
“Saif with his style and persona is set to refurbish the Oxemberg brand in the ready to wear apparel segment & position it as the most sought after brand among the young and aspiring Indian youth. Siyaram strongly believes in the influence that celebrity brand ambassadors have in the decision making of the discerning and trendy Indian consumer & Saif without doubt will add to that process for Oxemberg,” said Rahul Akkara, President Marketing of Siyaram Silk Mills Ltd
Saif Ali Khan will be the ambassador for the mother brand Siyaram Silk Mills as well as Oxemberg, playing a key role in brand and product communication and promotion. Elaborating on Saif’s role for Oxemberg, Mr Poddar added, Saif as brand ambassador will play a major part in our strategic move to develop a mass and widespread appeal for the brand. We have plans to promote Saif’s association with Oxemberg through TV, print and outdoor campaigns
Saif Ali Khan expressed his enthusiasm by stating, “Oxemberg appeals to me as a brand that stands for unmatched quality and its a great privilege for me to be associated with this brand. I look forward to working with them and contributing towards making Oxemberg, the leader in its segment
One of the most sought after fashion brands, Oxemberg today has presence across India& is also available in all Siyaram’s Shop, MBO’s and large formats like Reliance Trends
