INDIAN NEWS & TIMES

Saturday, May 21, 2022

 

Kalyan Jewellers’ new Television Commercial a part of their brand campaign ‘Vishwasam Athalle Ellam’ meaning “Trust Is Everything”  was launched online, in less than 24 hrs the advertisement has received more than 6 lakh hits. The advertisement features, Amitabh Bachchan & Manju Warrier in pivotal roles

The TVC top lines Mr. Amitabh Bachchan along with the company’s other brand ambassadors like Najarjuna, Prabhu Ganesan, & Shivraj Kumar. After a hiatus of 14 years Manju Warrier makes a comeback with this commercial. She is known for her work in Malayalam films such as “Aram Thampuran”and “Kanmadam”

Speaking on the occasion Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said,“The success of Kalyan Jewellers is primarily based on the ‘Trust’ we has earned from our clients. This communication repatriates the Trust platform which is not a measurable benchmark but a passionate pursuit of a personal goal.”

This is the fifth version of the series and the story line needed a strong female character to act with Mr. Bachchan and no one but Manju Warrier came in our mind. The duration of the ad is 2 minutes and the approximate cost of production will be 2.5 cr. Mr. Sabu Siril is the art director and the direction is done by VA Shrikumar