BURGS – the gourmet Burger chain with presence in cities like Mumbai and Pune has rationalized the pricing of its menu keeping in mind the increased demand & wide target base. Burgs specializes in hand crafted fresh gourmet burgers with a widespread menu including 14 meat burgers, each unique in taste with choices beyond the conventional meats like fish & chicken as well as scrumptious vegetarian options
With the recently introduced pricing, majority of the burgers at Burgs are now being offered @ Rs. 99/- + taxes. The highest selling range of beef, lamb and prawn burger are also now priced @ an affordable rate of Rs. 119/- + taxes each
According to Mr. Subroto Mukherjee, Chief Executive Officer – Burgs, “We are confident that the new pricing will help reach out to a larger and wider audience as well as delight our patrons. The substantial rationalization of prices is a result of research, menu engineering and efficiencies of scale.”
He further added, “The 5 restaurants introduced in a span of less than a year has helped improve lower input costs and also has given us great efficiency of scale. As a Brand we have decided to pass on this efficiency benefit onto our consumers and in turn see an enhanced customer experience and great value.”
Apart from juicy Burgers, the menu at Burgs also comprises of side dishes and serves rich and creamy ice cream shakes.
Availability :
All Burgs outlets:
- J B Nagar, Andheri (East)
- Veera Desai Road, Andheri (West)
- Carter Road, Bandra (West)
- 3rd Floor, North Wing, R City Mall, Ghatkopar (West)
